Sonic Youth Brand Affinity ranks highest Ampeg at 39.50% . Very Strong. Score DMDB 65.28% | Fanbase 58.95%

Sonic Youth — pop artist from US.

Sonic Youth, formed in 1981 by Thurston Moore, Lee Ranaldo, and Kim Gordon, emerged from the American underground scene with their innovative blend of noise,…

Sonic Youth

Recognizable

Country: US | Artist ID: 11e81bcc-c7a7-f7f8-b553-a0369fe50396

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Genres

popdream popnoise poprockmodern rockrockart rocknew wavepost-punknoise rockgrungepunk rockalternativealternative rockindie rockalternativeshoegazepunkpunk

Influential: 65.28% Fanbase: 58.95% Trending: 68.45%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 39.50% • Very Strong

As of 2025-09-10

261,146

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.28% | Fanbase 58.95% | Trending 68.45% | CAREER STAGE: MAINSTREAM

Biography

Sonic Youth, formed in 1981 by Thurston Moore, Lee Ranaldo, and Kim Gordon, emerged from the American underground scene with their innovative blend of noise, punk, and avant-garde influences. Their early independent releases, such as 1986's EVOL and 1987's Sister, established them as pioneers of indie rock, leading to mainstream success with major label albums like 1990's Goo and 1992's Dirty. Throughout the '90s and 2000s, Sonic Youth continued to push boundaries with experimental works and acclaimed releases like 2002's Murray St. and 2009's The Eternal.

The band's legacy was marked by their influential sound and lasting impact on alternative music. Sonic Youth's lineup changes, collaborations, and solo projects reflected their members' diverse talents and ongoing creativity. Following their final concert in 2011, the band's members pursued individual endeavors while Sonic Youth's extensive discography continued to resonate with fans and critics alike, solidifying their place as one of the most significant acts in alternative music history.

Report Date: 2025-09-10

Sonic Youth resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, MEXICO. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (808,882 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Ampeg, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonic Youth score 4.52% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Mixcloud

Followers:261,146

Engagements:11,810

Rate:4.5%

Posts:421

Avg Likes:11,388

Avg Comments:467

Avg Views:808,882

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 261,146 · Engagements 11,810 · Rate 4.5% Posts 421 · Views 808,882 · Avg Likes 11,388 · Avg Comments 467 · Avg Views 808,882	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 37% 35-44: 13% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (16%) BRAZIL (14%) MEXICO (7%) ARGENTINA (6%) ITALY (5%)	Top regions: UNITED STATES (16%), BRAZIL (14%), MEXICO (7%)
Platform Engagement	Instagram: 1,535 avg likes/post · Youtube: 808,882 avg views/post	Best reach: Youtube 808,882 avg views; best engagement: Youtube 9,853 avg likes

Top Brand Affinities

Ampeg

Score: 39.50

MOOG

Score: 34.59

Mixcloud

Score: 13.71

Tate Modern

Score: 9.07

Ableton

Score: 8.19

Spotify Music

Score: 5.40

Lollapalooza

Score: 5.25

Kodak

Score: 4.69

Columbia Pictures

Score: 4.63

SoundCloud

Score: 4.57

Hurley

Score: 4.37

Leica

Score: 4.35

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Top Brand Affinities

Brand	Category	Score
Ampeg		39.50
MOOG		34.59
Mixcloud		13.71
Tate Modern		9.07
Ableton		8.19
Spotify Music		5.40
Lollapalooza		5.25
Kodak		4.69
Columbia Pictures		4.63
SoundCloud		4.57
Hurley		4.37
Leica		4.35
MTV		4.30
Nixon		4.17
Paramount Pictures		4.13
Warner Bros		4.08
Movistar		3.86
Polaroid		3.75
Dr. Martens		3.38
Jaguar		3.25
Fujifilm		3.04
Comedy Central		2.87
Stüssy		2.64
Snoopy And The Peanuts Gang		2.57
Star Wars		2.56
Carhartt		2.42
Guinness		2.32
Nintendo		2.30
Tinder		2.25
Philips		2.14
Beats Electronics		2.07
Showtime		2.02
Lego		1.92
Pixar		1.80
BBC		1.79
Converse		1.76
Cadillac		1.76
Vans		1.74
Budweiser		1.74
Pepsi		1.62
Jack Daniels		1.57
Coachella		1.54
Universal		1.47
Lush		1.45
Airbnb		1.41
DC Entertainment		1.40
HBO		1.37
Amazon		1.28
Tesla Motors		1.23
WWE		1.18