송소희

송소희 — pop artist from KR.

송소희 — pop artist · from KR · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

Influence: 50.38% Fanbase: 28.40% Trending: 61.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Korean Air • 29.46% • Very Strong

As of 2025-09-29

242,004

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 10:06:24 UTC

Genres

popjoseon popasiankorean minyoother asian musicothersworldwide

Biography

송소희 — pop artist · from KR · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

Top Brand Affinities

Report Date: 2025-09-29

송소희 keeps 18-24 & 25-34 audiences engaged throughout SOUTH KOREA, UNITED STATES, INDONESIA. The composition is heavily male (57%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 48,950 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Korean Air, Maison Kitsuné, Maison Margiela supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 송소희 score 5.00% — Very Strong bucket.

Brand: Korean AirBrand: Maison KitsunéBrand: Maison Margiela

Followers:242,004

Engagements:12,094

Rate:5.0%

Posts:504

Avg Likes:11,489

Avg Comments:424

Avg Views:66,966

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 242,004 · Engagements 12,094 · Rate 5.0% Posts 504 · Views 66,966 · Avg Likes 11,489 · Avg Comments 424 · Avg Views 66,966	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 30% 35-44: 15% 45-64: 6%	Largest: 18-24 (43%); next: 25-34 (30%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	SOUTH KOREA (75%) UNITED STATES (7%) INDONESIA (3%) PHILIPPINES (2%) MALAYSIA (2%)	Top regions: SOUTH KOREA (75%), UNITED STATES (7%), INDONESIA (3%)
Platform Engagement	Instagram: 8,843 avg likes/post · Tiktok: 48,950 avg views/post · Youtube: 18,016 avg views/post	Best reach: Tiktok 48,950 avg views; best engagement: Instagram 8,843 avg likes

Top Brand Affinities

Korean Air

Score: 29.46

Maison Kitsuné

Score: 24.04

Maison Margiela

Score: 14.89

GENTLE MONSTER

Score: 13.42

LG Group

Score: 12.55

Stone Island

Score: 11.66

Acne Studios

Score: 11.42

Arc'teryx

Score: 10.52

Shake Shack

Score: 9.77

Summit Entertainment

Score: 8.94

Vivienne Westwood

Score: 6.89

Kia Motors

Score: 6.20

Brand	Category	Score
Korean Air		29.46
Maison Kitsuné		24.04
Maison Margiela		14.89
GENTLE MONSTER		13.42
LG Group		12.55
Stone Island		11.66
Acne Studios		11.42
Arc'teryx		10.52
Shake Shack		9.77
Summit Entertainment		8.94
Vivienne Westwood		6.89
Kia Motors		6.20
Carhartt		5.46
Hyundai		5.18
Innisfree		5.03
Genesis		4.90
Gundam		4.81
Miu Miu		3.83
Kodak		3.78
Leica		3.76
Stüssy		3.67
KFC		3.49
The North Face		3.16
Dr. Martens		2.95
Snoopy And The Peanuts Gang		2.74
Dodge		2.73
Fila		2.67
New Balance		2.37
Balenciaga		2.26
Crocs		2.23
IKEA		2.13
UNIQLO		2.07
Starbucks		2.03
H&M		1.98
Burberry		1.95
Samsung Group		1.93
Under Armour		1.86
Fujifilm		1.86
NBA		1.84
Lego		1.81
Lacoste		1.76
UFC		1.75
Sony		1.68
Yves Saint Laurent		1.64
Supreme		1.62
BMW		1.57
Costco		1.57
Lush		1.56
Nike		1.54
Heineken		1.52