송소희 Brand Affinity ranks highest Korean Air at 34.59% . Very Strong. Score DMDB 50.38% | Fanbase 28.40%

송소희 — pop artist from KR.

송소희 — pop artist · from KR · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

송소희

Established

Country: KR | Gender: female | Artist ID: 11e83fe1-4b37-08ce-82c7-aa1c026db3d8

Find Artist

Genres

popjoseon popasiankorean minyoother asian musicothersworldwide

Influential: 50.38% Fanbase: 28.40% Trending: 61.38%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Korean Air • 34.59% • Very Strong

As of 2025-09-08

235,929

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 50.38% | Fanbase 28.40% | Trending 61.38% | CAREER STAGE: MID_LEVEL

Biography

송소희 — pop artist · from KR · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

Report Date: 2025-09-08

송소희 keeps 18-24 & 25-34 audiences engaged throughout SOUTH KOREA, UNITED STATES, INDONESIA. The composition is heavily male (57%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 18,200 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Korean Air, Maison Kitsuné, Maison Margiela supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 송소희 score 3.67% — Very Strong bucket.

Brand: Korean AirBrand: Maison KitsunéBrand: Maison Margiela

Followers:235,929

Engagements:8,663

Rate:3.7%

Posts:499

Avg Likes:8,206

Avg Comments:403

Avg Views:36,216

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 235,929 · Engagements 8,663 · Rate 3.7% Posts 499 · Views 36,216 · Avg Likes 8,206 · Avg Comments 403 · Avg Views 36,216	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 31% 35-44: 14% 45-64: 7%	Largest: 18-24 (42%); next: 25-34 (31%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	SOUTH KOREA (77%) UNITED STATES (7%) INDONESIA (3%) PHILIPPINES (2%) CHINA (2%)	Top regions: SOUTH KOREA (77%), UNITED STATES (7%), INDONESIA (3%)
Platform Engagement	Instagram: 6,756 avg likes/post · Tiktok: 18,200 avg views/post · Youtube: 18,016 avg views/post	Best reach: Tiktok 18,200 avg views; best engagement: Instagram 6,756 avg likes

Top Brand Affinities

Korean Air

Score: 34.59

Maison Kitsuné

Score: 23.95

Maison Margiela

Score: 14.76

Shake Shack

Score: 13.68

Stone Island

Score: 11.63

Acne Studios

Score: 11.39

GENTLE MONSTER

Score: 10.75

Arc'teryx

Score: 10.52

LG Group

Score: 10.46

Stüssy

Score: 9.28

Titleist

Score: 8.71

Summit Entertainment

Score: 8.10

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Top Brand Affinities

Brand	Category	Score
Korean Air		34.59
Maison Kitsuné		23.95
Maison Margiela		14.76
Shake Shack		13.68
Stone Island		11.63
Acne Studios		11.39
GENTLE MONSTER		10.75
Arc'teryx		10.52
LG Group		10.46
Stüssy		9.28
Titleist		8.71
Summit Entertainment		8.10
Vivienne Westwood		6.90
Kia Motors		5.43
Gundam		4.86
Genesis		4.19
KFC		4.03
Hyundai		3.95
Miu Miu		3.84
Kodak		3.78
Leica		3.74
The North Face		3.12
Dr. Martens		2.94
Carhartt		2.63
Dodge		2.44
Balenciaga		2.25
Fila		2.24
New Balance		2.21
Starbucks		2.12
Tiffany		2.06
Snoopy And The Peanuts Gang		2.02
H&M		1.97
IKEA		1.96
Lego		1.95
Costco		1.77
Lacoste		1.76
Samsung Group		1.76
Under Armour		1.67
NBA		1.57
Fujifilm		1.56
BMW		1.52
Lush		1.52
Sony		1.48
Nike		1.44
UNIQLO		1.40
Pokemon Go		1.40
Yves Saint Laurent		1.39
Pixar		1.30
UFC		1.24
Coca-Cola		1.19