Songhoy Blues

Songhoy Blues — pop artist from ML.

Songhoy Blues' highly anticipated album, Héritage, set for release on January 17, 2025 via Transgressive Records, showcases the band's shift towards a more…

Influence: 51.29% Fanbase: 26.03% Trending: 63.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 41.44% • Very Strong

As of 2025-09-09

20,285

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:55 UTC

Genres

popafropopalternativealternativeothersworldbluesmalian bluescontemporary blues

Biography

Songhoy Blues' highly anticipated album, Héritage, set for release on January 17, 2025 via Transgressive Records, showcases the band's shift towards a more acoustic and creatively reimagined "desert blues" style, diverging from their previous heavier sound to delve deeper into their musical roots. Since their explosive debut in 2013, the band has been lauded for their charismatic stage presence and articulate expression of Mali's life and love, blending rock rhythms, gritty vocals, and shimmering guitar work with traditional five-note scales.

Héritage not only retains the band's signature elements but also introduces a richer tapestry of intimate grooves, diverse instrumentation, and vocal styles drawn from various ethnic traditions across Mali. As descendants of the Songhoy people, whose music forms a cornerstone of the "desert blues" genre, Songhoy Blues' latest offering pays homage to their musical forebears, acknowledging the influence of past legends and expressing gratitude for the artistic legacy that guides and inspires future generations.

Top Brand Affinities

Report Date: 2025-09-09

Songhoy Blues draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, FRANCE. The skew is heavily male (75%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 649 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ampeg, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Songhoy Blues score 0.66% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Mixcloud

Followers:20,285

Engagements:133

Rate:0.7%

Posts:500

Avg Likes:130

Avg Comments:4

Avg Views:649

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,285 · Engagements 133 · Rate 0.7% Posts 500 · Views 649 · Avg Likes 130 · Avg Comments 4 · Avg Views 649	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 24% 35-44: 19% 45-64: 13%	Largest: 25-34 (42%); next: 18-24 (24%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (16%) BRAZIL (14%) FRANCE (13%) UNITED KINGDOM (12%) ITALY (4%)	Top regions: UNITED STATES (16%), BRAZIL (14%), FRANCE (13%)
Platform Engagement	Instagram: 99 avg likes/post · Youtube: 649 avg views/post	Best reach: Youtube 649 avg views; best engagement: Instagram 99 avg likes

Top Brand Affinities

Ampeg

Score: 41.44

MOOG

Score: 30.65

Mixcloud

Score: 27.95

Live Nation

Score: 22.58

Tate Modern

Score: 17.54

Akg

Score: 15.96

Pro Tools

Score: 12.74

Akai

Score: 10.94

Ableton

Score: 10.62

Sennheiser

Score: 10.24

Fred Perry

Score: 10.07

Amazon Music

Score: 9.51

Brand	Category	Score
Ampeg		41.44
MOOG		30.65
Mixcloud		27.95
Live Nation		22.58
Tate Modern		17.54
Akg		15.96
Pro Tools		12.74
Akai		10.94
Ableton		10.62
Sennheiser		10.24
Fred Perry		10.07
Amazon Music		9.51
Atmos		7.50
Spotify Music		7.49
Vauxhall		6.91
Selfridges		6.78
Kickstarter		5.91
Guinness		5.87
Paramount Pictures		5.69
BBC		5.41
Showtime		4.99
Kodak		4.91
SoundCloud		4.64
Pilsner Urquell		4.40
Tesco		4.35
Dr. Martens		4.19
Leica		3.70
Warner Bros		3.58
Beats Electronics		3.56
NBC		3.54
Olympus		3.27
Polaroid		3.26
Emporium		3.22
Coachella		3.15
Airbnb		3.14
Lollapalooza		3.12
Columbia Pictures		2.97
Fujifilm		2.79
Comedy Central		2.76
MTV		2.67
Jaguar		2.44
Aperol		2.41
Lush		2.40
Sunnies Studios		2.26
Carhartt		2.21
The Olympic Games		2.20
Cadillac		2.17
ASOS		2.07
Tinder		2.07
Star Wars		2.07