Sona Jobarteh
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
125,733
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-31 06:42:03 UTC
Genres
Biography
Sona Jobarteh resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, GAMBIA, ITALY. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (963 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Amazon Music, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 125,733 · Engagements 2,493 · Rate 2.0% Posts 391 · Views 46,993 · Avg Likes 2,383 · Avg Comments 152 · Avg Views 46,993 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 52% 35-44: 26% 18-24: 14% 45-64: 8% |
Largest: 25-34 (52%); next: 35-44 (26%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (14%) GAMBIA (10%) ITALY (9%) FRANCE (8%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (14%), GAMBIA (10%), ITALY (9%) |
| Platform Engagement | Instagram: 963 avg likes/post | best engagement: Instagram 963 avg likes |
Top Brand Affinities
Mixcloud
Amazon Music
Ableton
CNN
Spotify Music
SoundCloud
Beats Electronics
BBC
musical.ly
Matrix
NBC
Carrefour
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 12.67 | |
| Amazon Music | 9.46 | |
| Ableton | 7.29 | |
| CNN | 5.58 | |
| Spotify Music | 4.23 | |
| SoundCloud | 3.41 | |
| Beats Electronics | 3.04 | |
| BBC | 3.00 | |
| musical.ly | 2.62 | |
| Matrix | 2.57 | |
| NBC | 2.48 | |
| Carrefour | 2.45 | |
| Paramount Pictures | 2.40 | |
| Montblanc | 2.40 | |
| Fenty beauty | 2.22 | |
| Vogue | 2.02 | |
| National Geographic | 1.98 | |
| Kodak | 1.91 | |
| ASOS | 1.90 | |
| Showtime | 1.74 | |
| Paypal | 1.60 | |
| Jaguar | 1.59 | |
| NBA | 1.55 | |
| Airbnb | 1.53 | |
| Fujifilm | 1.53 | |
| Warner Bros | 1.50 | |
| Amazon | 1.45 | |
| Adobe | 1.38 | |
| The Olympic Games | 1.37 | |
| Travelgram | 1.31 | |
| Versace | 1.28 | |
| Pixar | 1.26 | |
| Los Angeles Lakers | 1.21 | |
| Cartier | 1.21 | |
| UFC | 1.14 | |
| Microsoft | 1.09 | |
| Tesla Motors | 1.08 | |
| Puma | 1.05 | |
| Guinness | 1.05 | |
| FIFA | 1.02 | |
| Nikon | 1.00 | |
| HBO | 1.00 | |
| NFL | 0.99 | |
| Volkswagen | 0.98 | |
| Pandora | 0.96 | |
| FashionNova | 0.96 | |
| Balenciaga | 0.95 | |
| Canon | 0.93 | |
| Yves Saint Laurent | 0.93 | |
| Yamaha | 0.90 |
Official Profiles
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LoginArtist: Sona Jobarteh
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-01 03:30 UTC | Sona Jobarteh | Auditorium de La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-04-01 03:30 UTC | Sona Jobarteh | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-04-13 03:00 UTC | Sona Jobarteh | Elbphilharmonie | Hamburg, Germany |
