Son Volt

Son Volt — country artist from US.

Jay Farrar, known for his pioneering role in the alt-country movement with Uncle Tupelo, continued his musical journey with Son Volt, releasing three…

Influence: 56.64% Fanbase: 35.20% Trending: 67.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

6,230

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 13:07:31 UTC

Genres

countrycountry rockcountryrockroots rockrockfolk rockalternativealternative rockalternative countryamericannew americanadeep new americanabluesstomp and hollerfolk & traditionalfolk

Biography

Jay Farrar, known for his pioneering role in the alt-country movement with Uncle Tupelo, continued his musical journey with Son Volt, releasing three influential albums in the '90s before embarking on a solo career. Seeking the collaborative energy of a band, Farrar reformed Son Volt in 2004, leading to the release of six more albums. His music delves into America's complex history, engaging with forgotten narratives to imagine a brighter future.

In 2020, Jay Farrar celebrated the 25th anniversary of Son Volt's debut album Trace amidst unexpected circumstances due to the pandemic. This period of reflection inspired the creation of Son Volt's 10th studio album, Electro Melodier, a fusion of folk, country, blues, soul, and rock that captures Farrar's electric troubadour spirit. Collaborating with his current bandmates, Farrar explores introspective themes through a series of songs that provoke thought rather than provide definitive answers.

Top Brand Affinities

Report Date: 2025-09-08

Son Volt commands interest from 45-64 & 35-44 audiences in UNITED STATES, ITALY, UNITED KINGDOM. With a heavily male (85%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (17,107 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Son Volt score 4.21% — Very Strong bucket.

Followers:6,230

Engagements:262

Rate:4.2%

Posts:19

Avg Likes:240

Avg Comments:23

Avg Views:17,107

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,230 · Engagements 262 · Rate 4.2% Posts 19 · Views 17,107 · Avg Likes 240 · Avg Comments 23 · Avg Views 17,107	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 37% 35-44: 27% 25-34: 25% 18-24: 8%	Largest: 45-64 (37%); next: 35-44 (27%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (73%) ITALY (7%) UNITED KINGDOM (4%) CANADA (3%) GERMANY (3%)	Top regions: UNITED STATES (73%), ITALY (7%), UNITED KINGDOM (4%)
Platform Engagement	Youtube: 17,107 avg views/post	Best reach: Youtube 17,107 avg views; best engagement: Youtube 240 avg likes