Son Mieux

Son Mieux — pop artist from NL.

Hailing from The Netherlands, the seven-piece band Son Mieux delivers danceable pop with disco influences and grand gestures, showcasing rich seventies-like…

Influence: 49.21% Fanbase: 27.35% Trending: 60.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 281.78% • Very Strong

As of 2025-09-09

83,857

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:58 UTC

Genres

poppopdutch popdutch indiemainstream poprockdutch rockfolk & traditionalfolk-pop

Biography

Hailing from The Netherlands, the seven-piece band Son Mieux delivers danceable pop with disco influences and grand gestures, showcasing rich seventies-like arrangements intertwined with personal stories and modern productions. Their second album, The Mustard Seed, released last year, has garnered high praise, earning them an Edison award for Best Album and amassing over 10 million streams. Known for their energetic and well-arranged live performances that prioritize emotion and dance, the band has been in high demand, booking over 45 shows this summer and selling more than 25,000 tickets in 2022 alone. With a European headline tour and appearances at various festivals across the continent, Son Mieux is poised to bring their music to new heights.

Top Brand Affinities

Report Date: 2025-09-09

Son Mieux speaks to 18-24 & 25-34 audiences with measurable traction in NETHERLANDS, GERMANY, UNITED STATES. Composition is heavily male (60%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (4,891 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Het Concertgebouw, Marktplaats, Hertog Jan, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Son Mieux score 2.30% — Strong bucket.

Brand: Het ConcertgebouwBrand: MarktplaatsBrand: Hertog Jan

Followers:83,857

Engagements:1,932

Rate:2.3%

Posts:1,822

Avg Likes:1,905

Avg Comments:69

Avg Views:7,003

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 83,857 · Engagements 1,932 · Rate 2.3% Posts 1,822 · Views 7,003 · Avg Likes 1,905 · Avg Comments 69 · Avg Views 7,003	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 35% 25-34: 26% 45-64: 19% 35-44: 16%	Largest: 18-24 (35%); next: 25-34 (26%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	NETHERLANDS (55%) GERMANY (4%) UNITED STATES (4%) RUSSIA (4%) BRAZIL (3%)	Top regions: NETHERLANDS (55%), GERMANY (4%), UNITED STATES (4%)
Platform Engagement	Instagram: 1,516 avg likes/post · Tiktok: 4,891 avg views/post · Youtube: 2,112 avg views/post	Best reach: Tiktok 4,891 avg views; best engagement: Instagram 1,516 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 281.78

Marktplaats

Score: 165.82

Hertog Jan

Score: 138.93

Albert Heijn

Score: 96.24

LINDA

Score: 95.77

Action

Score: 95.14

Efteling

Score: 94.63

Kruidvat

Score: 72.13

Zeeman

Score: 68.26

Rabobank

Score: 63.55

Bloomon

Score: 62.17

Hema

Score: 53.16

Brand	Category	Score
Het Concertgebouw		281.78
Marktplaats		165.82
Hertog Jan		138.93
Albert Heijn		96.24
LINDA		95.77
Action		95.14
Efteling		94.63
Kruidvat		72.13
Zeeman		68.26
Rabobank		63.55
Bloomon		62.17
Hema		53.16
Amstel		47.61
KLM		33.10
MOCO Museum		30.41
MOOG		19.53
Rituals		16.61
Sennheiser		10.16
Ableton		9.84
H&M Home		9.69
Philips		8.62
Citroen		8.60
Spotify Music		7.45
Dr. Martens		6.44
Polaroid		6.08
Heineken		5.69
Nespresso		5.67
Clarks		5.29
Tomorrowland		4.75
Kodak		4.41
Aperol		3.44
Leica		3.14
NBC		3.11
Fujifilm		3.09
Tinder		2.87
IKEA		2.86
SoundCloud		2.82
Carhartt		2.76
Pull&Bear		2.68
Emporium		2.53
Beats Electronics		2.51
Urban Outfitters		2.47
Primark		2.39
Levi's		2.38
Airbnb		2.34
Fiat		2.33
Guinness		2.23
Boeing		2.22
Volvo		2.17
Ray-Ban		2.16

Official Profiles

Artist: Son Mieux

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-08 03:00 UTC	Son Mieux	TivoliVredenburg Ronda	Utrecht, Netherlands	songkick.com tivolivredenburg.nl
2025-12-13 03:00 UTC	Son Mieux, Beans & Fatback	Paradiso	Amsterdam, Netherlands	paradiso.nl tickets.paradiso.nl songkick.com
2025-12-14 03:00 UTC	Son Mieux, The Army The Navy	Paradiso	Amsterdam, Netherlands	paradiso.nl songkick.com songkick.com paradiso.nl