Son Little
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
31,650
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 18:13:57 UTC
Genres
Biography
Son Little resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, FRANCE, UNITED KINGDOM. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,121 avg views per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ampeg, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,650 · Engagements 188 · Rate 0.6% Posts 202 · Views 2,507 · Avg Likes 178 · Avg Comments 23 · Avg Views 2,507 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 29% 35-44: 20% 45-64: 8% |
Largest: 25-34 (42%); next: 18-24 (29%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (46%) FRANCE (10%) UNITED KINGDOM (4%) BRAZIL (4%) CANADA (3%) |
Top regions: UNITED STATES (46%), FRANCE (10%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 106 avg likes/post · Tiktok: 386 avg views/post · Youtube: 2,121 avg views/post | Best reach: Youtube 2,121 avg views; best engagement: Instagram 106 avg likes |
Top Brand Affinities
MOOG
Ampeg
Live Nation
Amazon Music
Akg
Pro Tools
Akai
Ableton
Mixcloud
Sennheiser
Spotify Music
Kickstarter
| Brand | Category | Score |
|---|---|---|
| MOOG | 35.81 | |
| Ampeg | 34.26 | |
| Live Nation | 27.26 | |
| Amazon Music | 16.12 | |
| Akg | 15.95 | |
| Pro Tools | 13.52 | |
| Akai | 13.24 | |
| Ableton | 12.31 | |
| Mixcloud | 11.79 | |
| Sennheiser | 8.90 | |
| Spotify Music | 7.83 | |
| Kickstarter | 7.22 | |
| Paramount Pictures | 6.81 | |
| Pacific Northwest Wonderland | 6.64 | |
| Free People | 6.22 | |
| Coachella | 5.89 | |
| Jameson | 5.69 | |
| NBC | 5.61 | |
| SoundCloud | 5.06 | |
| Lollapalooza | 5.03 | |
| Coors | 5.00 | |
| Anthropologie | 4.93 | |
| Beats Electronics | 4.92 | |
| iHeartRadio Music Awards | 4.92 | |
| Showtime | 4.76 | |
| Airbnb | 4.75 | |
| Verizon | 4.59 | |
| Kodak | 4.44 | |
| Leica | 4.38 | |
| CNN | 4.06 | |
| Gillette | 4.05 | |
| ESPN | 3.85 | |
| Lululemon Athletica | 3.63 | |
| Polaroid | 3.57 | |
| MTV | 3.54 | |
| Oculus | 3.53 | |
| Comedy Central | 3.53 | |
| Target | 3.35 | |
| Cadillac | 3.35 | |
| Campari | 3.21 | |
| Carhartt | 3.18 | |
| Heinz | 3.13 | |
| Columbia Pictures | 3.13 | |
| Tinder | 2.96 | |
| Uber | 2.94 | |
| Guinness | 2.87 | |
| Urban Outfitters | 2.86 | |
| Budweiser | 2.84 | |
| NHL | 2.82 | |
| Emporium | 2.80 |
Official Profiles
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LoginArtist: Son Little
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Son Little, Candi Jenkins | Chickie Wah Wah | New Orleans, United States | |
| 2025-12-09 03:00 UTC | Son Little, Candi Jenkins | Chelsea’s Live | Baton Rouge, United States | |
| 2025-12-11 03:00 UTC | Son Little, Chloe Jobin | 04 Center | Austin, United States | |
| 2025-12-12 03:00 UTC | Son Little, Chloe Jobin | Tulips | Fort Worth, United States | |
| 2025-12-15 02:00 UTC | Son Little | Blue Note Hawaii | Honolulu, United States |
