Son House
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
10,217
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:42 UTC
Genres
Biography
Born Eddie James House, Jr., in 1902, House's journey into the blues world began at 25 after a disdain for plantation labor. His collaboration with Charley Patton led to iconic recordings for Paramount, making him a highly sought-after artist. Despite health challenges in his later years, House's impact on the blues genre and his induction into the Blues Foundation's Hall of Fame cemented his status as a legendary figure in music history.
Son House converts attention from 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, ITALY. Audience shape is heavily male (84%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 125 avg views per post, with supportive conversation on Instagram. Shared audience with John Varvatos, Ampeg, Akg underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,217 · Engagements 208 · Rate 2.0% Posts 3,310 · Views 125 · Avg Likes 208 · Avg Comments 5 · Avg Views 125 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 35-44: 25% 45-64: 19% 18-24: 18% |
Largest: 25-34 (36%); next: 35-44 (25%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (13%) ITALY (7%) FRANCE (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (36%), BRAZIL (13%), ITALY (7%) |
| Platform Engagement | Instagram: 206 avg likes/post · Youtube: 125 avg views/post | Best reach: Youtube 125 avg views; best engagement: Instagram 206 avg likes |
Top Brand Affinities
John Varvatos
Ampeg
Akg
MOOG
Warner Music
Amazon Music
Akai
Mixcloud
Macallan
Paramount Pictures
Pro Tools
HBO Max
| Brand | Category | Score |
|---|---|---|
| John Varvatos | 72.35 | |
| Ampeg | 32.95 | |
| Akg | 28.97 | |
| MOOG | 24.94 | |
| Warner Music | 22.41 | |
| Amazon Music | 20.26 | |
| Akai | 15.99 | |
| Mixcloud | 11.73 | |
| Macallan | 11.34 | |
| Paramount Pictures | 11.27 | |
| Pro Tools | 10.89 | |
| HBO Max | 10.00 | |
| Alden | 9.84 | |
| Jim Beam | 8.73 | |
| Schwartz's | 8.68 | |
| Spotify Music | 7.82 | |
| Cadillac | 7.56 | |
| Jack Daniels | 7.14 | |
| Holden | 6.99 | |
| Walgreens | 6.30 | |
| Leica | 6.04 | |
| Pontiac | 6.01 | |
| Columbia Pictures | 5.95 | |
| Hurley | 5.61 | |
| Jagermeister | 5.53 | |
| MATTEL | 5.21 | |
| Nixon | 5.04 | |
| NBC | 4.87 | |
| Verizon | 4.41 | |
| Coors | 4.41 | |
| Ableton | 4.34 | |
| Pixar | 4.16 | |
| Margaritaville | 4.13 | |
| Harley-Davidson | 4.09 | |
| BBC | 3.97 | |
| Kodak | 3.66 | |
| Kickstarter | 3.64 | |
| Omega | 3.56 | |
| Bethesda Softworks | 3.43 | |
| MTV | 3.26 | |
| GMC | 3.10 | |
| Fujifilm | 3.05 | |
| Warner Bros | 3.01 | |
| Budweiser | 2.94 | |
| Beats Electronics | 2.88 | |
| Guinness | 2.62 | |
| Lollapalooza | 2.56 | |
| Heineken | 2.47 | |
| Emporium | 2.43 | |
| Aston Martin | 2.37 |
Official Profiles
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LoginArtist: Son House
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
