SoMo

SoMo — pop artist from US.

Embrace a lifestyle of minimal stress and abundant love. Prioritize self-care, mindfulness, and positive relationships to create a balanced and fulfilling…

Influence: 64.10% Fanbase: 54.91% Trending: 68.70% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 13.26% • Very Strong

As of 2025-09-09

2,132,433

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:54:44 UTC

Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulr&br&b/soulcontemporary r&b

Biography

Embrace a lifestyle of minimal stress and abundant love. Prioritize self-care, mindfulness, and positive relationships to create a balanced and fulfilling existence. By reducing stressors and cultivating love in all aspects of life, you can promote overall well-being and happiness. Remember, less stress leads to more love.

Top Brand Affinities

Report Date: 2025-09-09

SoMo commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, AUSTRALIA. With a heavily female (71%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,011 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Houston Livestock Show and Rodeo, T.J. Maxx, ULTA Beauty points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SoMo score 0.10% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: T.J. MaxxBrand: ULTA Beauty

Followers:2,132,433

Engagements:2,031

Rate:0.1%

Posts:1,725

Avg Likes:2,027

Avg Comments:57

Avg Views:1,011

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,132,433 · Engagements 2,031 · Rate 0.1% Posts 1,725 · Views 1,011 · Avg Likes 2,027 · Avg Comments 57 · Avg Views 1,011	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (49%) BRAZIL (10%) AUSTRALIA (4%) UNITED KINGDOM (4%) CANADA (4%)	Top regions: UNITED STATES (49%), BRAZIL (10%), AUSTRALIA (4%)
Platform Engagement	Instagram: 1,922 avg likes/post · Youtube: 1,011 avg views/post	Best reach: Youtube 1,011 avg views; best engagement: Instagram 1,922 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 13.26

T.J. Maxx

Score: 6.61

ULTA Beauty

Score: 6.33

MamaBear

Score: 6.26

Influenster

Score: 6.25

Margaritaville

Score: 5.94

Gerber

Score: 5.80

Steve Madden

Score: 5.76

American Eagle

Score: 5.53

Bud Light

Score: 5.49

OLD NAVY

Score: 5.15

BH Cosmetics

Score: 5.07

Brand	Category	Score
Houston Livestock Show and Rodeo		13.26
T.J. Maxx		6.61
ULTA Beauty		6.33
MamaBear		6.26
Influenster		6.25
Margaritaville		5.94
Gerber		5.80
Steve Madden		5.76
American Eagle		5.53
Bud Light		5.49
OLD NAVY		5.15
BH Cosmetics		5.07
Kroger		5.00
Busch		4.91
Free People		4.66
Verizon		4.35
shein		4.24
Amway		4.09
Chick-fil-A		3.96
FashionNova		3.89
Taco Bell		3.89
Kate Spade		3.88
Redken		3.85
ASOS		3.72
Gillette		3.70
Coors		3.62
Chrysler		3.51
SheInside		3.49
NORDSTROM		3.40
Urban Outfitters		3.38
Walmart		3.37
Forever 21		3.30
NBC		3.12
Kylie Cosmetics		3.11
Carhartt		2.99
Lululemon Athletica		2.98
Target		2.94
Anastasia Beverly Hills		2.85
Abercrombie & Fitch		2.80
Tarte Cosmetics		2.76
Fenty beauty		2.76
Michael Kors		2.76
NYX Cosmetics		2.62
Coachella		2.61
Philips		2.61
Hennessy		2.59
Showtime		2.53
Babybump		2.51
Too Faced Cosmetics		2.49
Jeep		2.47