Sommer Ray

Sommer Ray — electronic artist from US.

Sommer Ray, the American DJ, model, and entrepreneur, has seamlessly transitioned from her global impact in fitness, fashion, and beauty to making waves in the…

Influence: 51.06% Fanbase: 42.73% Trending: 55.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

American Airlines • 7.41% • Very Strong

As of 2025-09-08

36,472,107

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:05:58 UTC

Genres

electronicdanceelectronic

Biography

Sommer Ray, the American DJ, model, and entrepreneur, has seamlessly transitioned from her global impact in fitness, fashion, and beauty to making waves in the music industry with her dynamic energy and growing presence behind the decks. Hailing from Denver, Colorado, she launched her live DJing career in 2023, captivating audiences with her intense performances and securing slots at prestigious venues and festivals. Ray's dedication to her craft and commanding presence in the booth have garnered respect within the music scene, as she continues to juggle her entrepreneurial pursuits with a focus on music production and performance, solidifying her status as a rising star in the DJ circuit.

Top Brand Affinities

Report Date: 2025-09-08

Sommer Ray resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is heavily male (66%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 444,700 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with American Airlines, Bud Light, Mortal Kombat maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sommer Ray score 0.36% — Low bucket.

Brand: American AirlinesBrand: Bud LightBrand: Mortal Kombat

Followers:36,472,107

Engagements:131,719

Rate:0.4%

Posts:2,891

Avg Likes:130,857

Avg Comments:472

Avg Views:450,150

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,472,107 · Engagements 131,719 · Rate 0.4% Posts 2,891 · Views 450,150 · Avg Likes 130,857 · Avg Comments 472 · Avg Views 450,150	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 12% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (11%) CANADA (6%) AUSTRALIA (3%) MEXICO (2%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (11%), CANADA (6%)
Platform Engagement	Instagram: 124,840 avg likes/post · Tiktok: 444,700 avg views/post · Youtube: 5,450 avg views/post	Best reach: Tiktok 444,700 avg views; best engagement: Instagram 124,840 avg likes

Top Brand Affinities

American Airlines

Score: 7.41

Bud Light

Score: 6.02

Mortal Kombat

Score: 5.56

Nice Kicks

Score: 4.32

Coach

Score: 3.99

Coors

Score: 3.82

GMC

Score: 3.78

American Eagle

Score: 3.76

ESPN

Score: 3.68

Billabong

Score: 3.67

Urban Outfitters

Score: 3.50

Lululemon Athletica

Score: 3.26

Brand	Category	Score
American Airlines		7.41
Bud Light		6.02
Mortal Kombat		5.56
Nice Kicks		4.32
Coach		3.99
Coors		3.82
GMC		3.78
American Eagle		3.76
ESPN		3.68
Billabong		3.67
Urban Outfitters		3.50
Lululemon Athletica		3.26
Under Armour		3.22
Gatorade		3.10
Victoria's Secret		2.89
Gymshark		2.80
Los Angeles Lakers		2.77
Hennessy		2.67
Carhartt		2.67
Abercrombie & Fitch		2.66
Stüssy		2.61
Monster Beverage		2.58
Aston Martin		2.57
Ubisoft		2.49
GAP		2.45
Polo Ralph Lauren		2.45
NFL		2.40
Scion		2.40
Dodge		2.34
Hollister Co		2.30
shein		2.26
Budweiser		2.23
Kylie Cosmetics		2.19
Rolls-Royce		2.14
Fenty beauty		2.11
NBA		2.10
Cadillac		2.09
FashionNova		2.07
Warner Bros		2.03
Chevrolet		2.01
Lollapalooza		2.00
Busch		1.98
Forever 21		1.94
LEGOLAND		1.93
Jack Daniels		1.93
Red Bull		1.92
Timberland		1.90
UFC		1.87
Jeep		1.84
Tomorrowland		1.82