Somi Brand Affinity ranks highest GENTLE MONSTER at 25.28% . Very Strong. Score DMDB 66.23% | Fanbase 55.30%

Somi — pop artist from US.

Somi, an American jazz and pop singer-songwriter, draws inspiration from her Ugandan and Rwandan heritage. Born in Champaign, Illinois, she later studied…

Somi

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc7-07b7-83be-a15e-a0369fe50396

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Genres

popk-poppopjazz & standardscontemporary vocal jazzhip-hop & raphip-hop/rap

Influential: 66.23% Fanbase: 55.30% Trending: 71.70%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 25.28% • Very Strong

As of 2025-09-10

27,949,631

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.23% | Fanbase 55.30% | Trending 71.70% | CAREER STAGE: MAINSTREAM

Biography

Somi, an American jazz and pop singer-songwriter, draws inspiration from her Ugandan and Rwandan heritage. Born in Champaign, Illinois, she later studied anthropology and African studies at the University of Illinois before earning a master's in performance studies from New York University. Somi's music, often described as "New African Jazz," blends influences from Dianne Reeves, Nina Simone, Letta Mbulu, and Dee Dee Bridgewater. Her albums have charted on Billboard and featured collaborations with notable musicians such as Jeremy Pelt and Lionel Loueke.

In 2014, Somi released Lagos Music Salon, influenced by her time living in Nigeria and featuring guest appearances from Common and Angélique Kidjo. Her fifth studio album, Petite Afrique, released in 2017, explores the immigrant experience in the United States with contributions from musicians like Liberty Ellman and Marcus Strickland. Throughout her career, Somi has garnered critical acclaim and recognition, including being named a TED Fellow in the Arts.

Report Date: 2025-09-10

Somi converts attention from 25-34 & 18-24 audiences across UNITED STATES, INDONESIA, PHILIPPINES. Audience shape is heavily female (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 109,600 avg views per post, with supportive conversation on Instagram. Shared audience with GENTLE MONSTER, Vivienne Westwood, Maison Margiela underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Somi score 0.43% — Low bucket.

Brand: GENTLE MONSTERBrand: Vivienne WestwoodBrand: Maison Margiela

Followers:27,949,631

Engagements:120,830

Rate:0.4%

Posts:1,453

Avg Likes:119,789

Avg Comments:456

Avg Views:164,932

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,949,631 · Engagements 120,830 · Rate 0.4% Posts 1,453 · Views 164,932 · Avg Likes 119,789 · Avg Comments 456 · Avg Views 164,932	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 29% 35-44: 17% 45-64: 7%	Largest: 25-34 (45%); next: 18-24 (29%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (26%) INDONESIA (14%) PHILIPPINES (13%) SOUTH AFRICA (9%) UNITED KINGDOM (8%)	Top regions: UNITED STATES (26%), INDONESIA (14%), PHILIPPINES (13%)
Platform Engagement	Instagram: 105,724 avg likes/post · Tiktok: 109,600 avg views/post · Youtube: 55,332 avg views/post	Best reach: Tiktok 109,600 avg views; best engagement: Instagram 105,724 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 25.28

Vivienne Westwood

Score: 9.23

Maison Margiela

Score: 6.48

Stüssy

Score: 6.44

Coach

Score: 5.92

Tiffany

Score: 5.53

Innisfree

Score: 5.40

Dota 2

Score: 4.80

Dr. Martens

Score: 4.44

Jollibee

Score: 4.28

Shake Shack

Score: 4.24

Gundam

Score: 3.92

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		25.28
Vivienne Westwood		9.23
Maison Margiela		6.48
Stüssy		6.44
Coach		5.92
Tiffany		5.53
Innisfree		5.40
Dota 2		4.80
Dr. Martens		4.44
Jollibee		4.28
Shake Shack		4.24
Gundam		3.92
Pull&Bear		3.04
Bershka		2.68
New Balance		2.45
Snoopy And The Peanuts Gang		2.37
Calvin Klein		2.35
KFC		2.22
Tiffany & Co		2.21
OREO		2.04
Polaroid		1.96
Forever 21		1.91
Hyundai		1.84
Coachella		1.78
Petronas		1.75
Polo Ralph Lauren		1.73
Sneakerhead		1.71
shein		1.68
Prada		1.64
Pixar		1.57
Hermès		1.54
Burberry		1.49
UNIQLO		1.46
Starbucks		1.36
SheInside		1.32
CBS Television Studios		1.25
Converse		1.25
Los Angeles Lakers		1.24
Gucci		1.23
Guess		1.21
Fujifilm		1.21
Maybelline		1.19
Levi's		1.17
Walt Disney		1.17
Chanel		1.12
Pokemon Go		1.12
Huawei		1.12
musical.ly		1.10
MAC Cosmetics		1.05
NBA		1.01