sombr
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
7,079,846
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
Updated 2025-10-03 18:47:10 UTC
Genres
Scores
Biography
sombr connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, PHILIPPINES, BRAZIL. With a heavily female (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 2,350,000 avg views per post; Tiktok adds dependable engagement depth. Overlap with Brandy Melville, REVOLVE, Maison Margiela highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: sombr moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,079,846 · Engagements 714,105 · Rate 10.1% Posts 600 · Views 2,673,913 · Avg Likes 696,266 · Avg Comments 6,013 · Avg Views 2,673,913 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 21% 13-17: 12% 35-44: 5% |
Largest: 18-24 (61%); next: 25-34 (21%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (32%) PHILIPPINES (7%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (4%) |
Top regions: UNITED STATES (32%), PHILIPPINES (7%), BRAZIL (7%) |
| Platform Engagement | Instagram: 329,507 avg likes/post · Tiktok: 2,350,000 avg views/post · Youtube: 323,913 avg views/post | Best reach: Tiktok 2,350,000 avg views; best engagement: Tiktok 357,050 avg likes |
Top Brand Affinities
Brandy Melville
REVOLVE
Maison Margiela
Jean Paul Gaultier
GENTLE MONSTER
JACQUEMUS
Vivienne Westwood
Coach
Glossier
Acne Studios
Loewe
SpeedPaint
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 14.42 | |
| REVOLVE | 12.84 | |
| Maison Margiela | 11.59 | |
| Jean Paul Gaultier | 9.98 | |
| GENTLE MONSTER | 9.81 | |
| JACQUEMUS | 9.63 | |
| Vivienne Westwood | 8.16 | |
| Coach | 8.13 | |
| Glossier | 7.92 | |
| Acne Studios | 7.25 | |
| Loewe | 6.78 | |
| SpeedPaint | 6.71 | |
| Barbie | 6.62 | |
| Champion | 6.56 | |
| Dsquared | 6.37 | |
| Alexander McQueen | 6.35 | |
| Urban Outfitters | 5.51 | |
| Macy's | 5.03 | |
| Lollapalooza | 5.01 | |
| Free People | 4.83 | |
| Abercrombie & Fitch | 4.74 | |
| Miu Miu | 4.57 | |
| Summit Entertainment | 4.53 | |
| UGG | 4.42 | |
| Anthropologie | 4.38 | |
| American Eagle | 4.28 | |
| Dolce & Gabbana | 4.23 | |
| OLD NAVY | 4.19 | |
| Steve Madden | 4.19 | |
| Carhartt | 3.90 | |
| Coachella | 3.66 | |
| Yves Saint Laurent | 3.55 | |
| Holden | 3.52 | |
| Taco Bell | 3.49 | |
| Dr. Martens | 3.49 | |
| Bethesda Softworks | 3.47 | |
| Lululemon Athletica | 3.40 | |
| Polaroid | 3.37 | |
| TOM FORD | 3.35 | |
| Fenty beauty | 3.25 | |
| Balenciaga | 3.13 | |
| MTV | 3.11 | |
| Calvin Klein | 3.06 | |
| Sunnies Studios | 2.99 | |
| Benefit Cosmetics | 2.93 | |
| Pull&Bear | 2.70 | |
| Faber-Castell | 2.67 | |
| Nickelodeon | 2.64 | |
| Moschino | 2.60 | |
| GIVENCHY | 2.56 |
Official Profiles
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LoginArtist: sombr
The map shows every radio station that aired sombr today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 62,065,753
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
58,973,791 | 95.02% |
| [+] |
Audiomack |
1,729,793 | 2.79% |
| [+] |
Pandora |
1,331,223 | 2.14% |
| [+] |
Jiosaavn |
30,946 | 0.05% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 05:23:30 | undressed | H2O Annecy | Annecy, FR | 176 |
| 2025-09-26 05:22:33 | undressed | Fréquence 3 | Paris, FR | 159 |
| 2025-09-26 05:21:31 | back to friends | Dasding | Stuttgart, DE | 166 |
| 2025-09-26 05:20:53 | undressed | WWXM | Myrtle Beach, SC, US | 169 |
| 2025-09-26 05:20:47 | undressed | Alouette | Nantes, FR | 6 |
| 2025-09-26 05:20:19 | undressed | WZEE | Madison, WI, US | 161 |
| 2025-09-26 05:19:08 | back to friends | XEOYE [Oye 89.7 FM] | Mexico City, DF, MX | 187 |
| 2025-09-26 05:18:55 | back to friends | KFRR-FM | Wooster, OH, US | 189 |
| 2025-09-26 05:17:32 | undressed | WIXX-FM | Green Bay, WI, US | 169 |
| 2025-09-26 05:16:36 | back to friends | Star 99.9 | Bridgeport, NJ, US | 192 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |