Sóley

Sóley — pop artist from IS.

Hailing from Hafnarfjörður, Iceland, Sóley Stefánsdóttir has captivated a devoted following with her whimsical, sepia-toned alt-pop creations. Her debut album,…

Influence: 50.76% Fanbase: 27.64% Trending: 62.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Icelandair • 68.86% • Very Strong

As of 2025-09-09

14,678

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:51 UTC

Genres

popicelandic popicelandic indieindie poppopfolk & traditionalicelandic singer-songwriter

Biography

Hailing from Hafnarfjörður, Iceland, Sóley Stefánsdóttir has captivated a devoted following with her whimsical, sepia-toned alt-pop creations. Her debut album, We Sink, released in 2011, garnered praise for its dream-like compositions, most notably the enchanting track "Pretty Face." Following her studies at the Icelandic Art Academy, Sóley delved into darker themes with her subsequent releases, such as the EP Krómantík and the album Ask The Deep, showcasing her skillful blend of piano and nocturnal musings.

Transitioning to a more organic sound, Sóley unveiled her third album, Endless Summer, in 2017, a collaborative effort with Albert Finnbogason. She also ventured into new projects, teaming up with fellow musicians for collaborations like Team Dreams. As she gears up for the release of her fourth solo album in 2021, Sóley is set to embark on an extensive European tour to support the upcoming record, continuing to enchant audiences with her unique musical offerings.

Top Brand Affinities

Report Date: 2025-09-09

Sóley is a clear fit for 18-24 & 25-34 audiences with strength across ICELAND, UNITED STATES, GERMANY. The audience is heavily male (66%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (4,564 avg views per post); Instagram builds the community layer. Affinity data highlights Icelandair, MOOG, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sóley score 4.24% — Very Strong bucket.

Brand: IcelandairBrand: MOOGBrand: Ableton

Followers:14,678

Engagements:622

Rate:4.2%

Posts:723

Avg Likes:606

Avg Comments:30

Avg Views:4,564

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,678 · Engagements 622 · Rate 4.2% Posts 723 · Views 4,564 · Avg Likes 606 · Avg Comments 30 · Avg Views 4,564	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 34% 35-44: 14% 45-64: 7%	Largest: 18-24 (40%); next: 25-34 (34%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	ICELAND (12%) UNITED STATES (11%) GERMANY (9%) ITALY (7%) UNITED KINGDOM (6%)	Top regions: ICELAND (12%), UNITED STATES (11%), GERMANY (9%)
Platform Engagement	Instagram: 423 avg likes/post · Youtube: 4,564 avg views/post	Best reach: Youtube 4,564 avg views; best engagement: Instagram 423 avg likes

Top Brand Affinities

Icelandair

Score: 68.86

MOOG

Score: 30.74

Ableton

Score: 16.05

Tate Modern

Score: 13.00

Akai

Score: 10.98

Sennheiser

Score: 8.85

Pro Tools

Score: 7.95

Kodak

Score: 5.60

Olympus

Score: 4.88

Spotify Music

Score: 4.87

Polaroid

Score: 4.85

Kickstarter

Score: 4.81

Brand	Category	Score
Icelandair		68.86
MOOG		30.74
Ableton		16.05
Tate Modern		13.00
Akai		10.98
Sennheiser		8.85
Pro Tools		7.95
Kodak		5.60
Olympus		4.88
Spotify Music		4.87
Polaroid		4.85
Kickstarter		4.81
Dr. Martens		4.39
Leica		4.38
Fujifilm		4.35
SoundCloud		3.44
Lollapalooza		3.30
Airbnb		2.95
Faber-Castell		2.90
BBC		2.78
A Game of Tones		2.42
Lush		2.42
Aperol		2.35
Guinness		2.25
Showtime		2.24
Paramount Pictures		2.15
Warner Bros		2.02
Beats Electronics		2.02
Lego		1.99
Tinder		1.96
IKEA		1.88
HBO		1.88
Vogue		1.87
Travelgram		1.68
National Geographic		1.68
Star Wars		1.67
Canon		1.56
Nikon		1.52
Fiat		1.50
Sony		1.40
Coachella		1.32
Land Rover		1.28
Vans		1.25
Netflix		1.23
Adobe		1.20
Pepsi		1.19
Nintendo		1.16
Etsy		1.13
Cartier		1.12
NYX Cosmetics		1.10