Sole
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
220,153
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:50 UTC
Genres
Biography
Born in Portland, Maine in 1977, Tim Holland, aka Sole, began his rap career in the '90s. Co-founding Anticon in 1998, he released albums like Bottle of Humans and moved to Barcelona in 2004 before returning to the U.S. His work with the Skyrider Band and solo projects like A Ruthless Criticism of Everything Existing showcase his diverse musical evolution, culminating in the politically charged Destituent in 2019.
Sole indexes high with fans in the 18-24 range in SOUTH KOREA, UNITED STATES, INDONESIA. The skew is heavily female (63%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,596 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward GENTLE MONSTER, Maison Kitsuné, Maison Margiela, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sole when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 220,153 · Engagements 4,624 · Rate 2.1% Posts 523 · Views 4,596 · Avg Likes 4,590 · Avg Comments 62 · Avg Views 4,596 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 12% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
SOUTH KOREA (46%) UNITED STATES (12%) INDONESIA (10%) THAILAND (6%) PHILIPPINES (3%) |
Top regions: SOUTH KOREA (46%), UNITED STATES (12%), INDONESIA (10%) |
| Platform Engagement | Instagram: 4,371 avg likes/post · Youtube: 4,596 avg views/post | Best reach: Youtube 4,596 avg views; best engagement: Instagram 4,371 avg likes |
Top Brand Affinities
GENTLE MONSTER
Maison Kitsuné
Maison Margiela
Casetify
Brandy Melville
Acne Studios
Style Nanda
Stüssy
A.P.C.
Arc'teryx
Alexander Wang
Glossier
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 52.16 | |
| Maison Kitsuné | 45.21 | |
| Maison Margiela | 21.67 | |
| Casetify | 17.47 | |
| Brandy Melville | 17.35 | |
| Acne Studios | 17.05 | |
| Style Nanda | 14.10 | |
| Stüssy | 12.92 | |
| A.P.C. | 11.44 | |
| Arc'teryx | 11.40 | |
| Alexander Wang | 10.17 | |
| Glossier | 8.28 | |
| Carhartt | 7.98 | |
| Stone Island | 7.40 | |
| JACQUEMUS | 6.98 | |
| UGG | 6.84 | |
| Summit Entertainment | 6.33 | |
| Vivienne Westwood | 6.31 | |
| Shake Shack | 6.27 | |
| Champion | 5.79 | |
| Hyundai | 5.32 | |
| Loewe | 5.30 | |
| Coach | 4.87 | |
| Innisfree | 4.44 | |
| Polo Ralph Lauren | 4.33 | |
| Miu Miu | 4.32 | |
| Urban Outfitters | 4.22 | |
| Dr. Martens | 4.11 | |
| SoundCloud | 3.97 | |
| Supreme | 3.96 | |
| New Balance | 3.65 | |
| LG Group | 3.21 | |
| Kodak | 2.95 | |
| UNIQLO | 2.93 | |
| The North Face | 2.63 | |
| ASICS | 2.52 | |
| Converse | 2.47 | |
| Vans | 2.36 | |
| Timberland | 2.32 | |
| Balenciaga | 2.18 | |
| H&M | 2.11 | |
| Fendi | 2.09 | |
| Tiffany | 2.02 | |
| Lush | 2.00 | |
| Snoopy And The Peanuts Gang | 1.88 | |
| Costco | 1.87 | |
| Lacoste | 1.87 | |
| Coachella | 1.86 | |
| ASOS | 1.86 | |
| Nike | 1.82 |
Official Profiles
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LoginArtist: Sole
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
