Solange Brand Affinity ranks highest Cult Gaia at 39.18% . Very Strong. Score DMDB 66.39% | Fanbase 60.34%

Solange — pop artist from US.

Solange, a singer, songwriter, and producer, rose to prominence in the early 2000s with her pop-oriented contemporary R&B sound. Starting as a background…

Solange

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc9-eb59-fc26-801f-a0369fe50396

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Genres

popdance poppophip popr&b, funk & soulr&burban contemporaryindie soulalternative r&bneo soulr&b/soulcontemporary r&balternativeescape roomafricanafrofuturism

Influential: 66.39% Fanbase: 60.34% Trending: 69.42%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Cult Gaia • 39.18% • Very Strong

As of 2025-09-10

7,577,175

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.39% | Fanbase 60.34% | Trending 69.42% | CAREER STAGE: MAINSTREAM

Biography

Solange, a singer, songwriter, and producer, rose to prominence in the early 2000s with her pop-oriented contemporary R&B sound. Starting as a background member of Destiny's Child, she found success as a solo artist with albums like Sol-Angel & the Hadley St. Dreams (2008), A Seat at the Table (2016), and When I Get Home (2019). Solange's music blends various genres, drawing inspiration from artists like Minnie Riperton and Janet Jackson, while collaborating with a diverse range of musicians such as Lil Wayne and Gucci Mane.

Born and raised in Houston, Solange Knowles began her musical journey at a young age, eventually releasing her debut album Solo Star in 2003. Her career saw a creative breakthrough with Sol-Angel & the Hadley St. Dreams, followed by a move to independent music production. Establishing the Saint label and releasing albums that explore themes of empowerment and racial oppression, Solange continues to push boundaries in her artistry, earning critical acclaim and commercial success along the way.

Report Date: 2025-09-10

Solange stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily female (68%), and content lands hardest on Youtube, where posts average 1,074,646 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Cult Gaia, Jean Paul Gaultier, Shea Moisture, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Solange a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Solange score 2.04% — Strong bucket.

Brand: Cult GaiaBrand: Jean Paul GaultierBrand: Shea Moisture

Followers:7,577,175

Engagements:154,484

Rate:2.0%

Posts:268

Avg Likes:153,653

Avg Comments:1,336

Avg Views:1,094,946

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,577,175 · Engagements 154,484 · Rate 2.0% Posts 268 · Views 1,094,946 · Avg Likes 153,653 · Avg Comments 1,336 · Avg Views 1,094,946	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 7% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (54%) BRAZIL (9%) UNITED KINGDOM (6%) SOUTH AFRICA (4%) CANADA (3%)	Top regions: UNITED STATES (54%), BRAZIL (9%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 140,495 avg likes/post · Tiktok: 20,300 avg views/post · Youtube: 1,074,646 avg views/post	Best reach: Youtube 1,074,646 avg views; best engagement: Instagram 140,495 avg likes

Top Brand Affinities

Cult Gaia

Score: 39.18

Jean Paul Gaultier

Score: 14.99

Shea Moisture

Score: 14.64

Banana Republic

Score: 14.10

Marni

Score: 12.98

REVOLVE

Score: 12.51

Loewe

Score: 12.02

Alexander Wang

Score: 11.87

Nasty Gal

Score: 11.12

Houston Livestock Show and Rodeo

Score: 10.09

Acne Studios

Score: 10.02

MISSGUIDED

Score: 9.74

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Top Brand Affinities

Brand	Category	Score
Cult Gaia		39.18
Jean Paul Gaultier		14.99
Shea Moisture		14.64
Banana Republic		14.10
Marni		12.98
REVOLVE		12.51
Loewe		12.02
Alexander Wang		11.87
Nasty Gal		11.12
Houston Livestock Show and Rodeo		10.09
Acne Studios		10.02
MISSGUIDED		9.74
Glossier		9.23
Free People		8.82
Madewell		8.67
Tory Burch		7.90
boohoo		7.86
Lanvin		7.31
ASOS		6.66
Fenty beauty		6.65
Miu Miu		6.60
Vivienne Westwood		6.53
Macy's		6.51
JACQUEMUS		6.17
Maison Margiela		5.81
ULTA Beauty		5.81
NORDSTROM		5.61
FashionNova		5.49
Champion		5.44
Alexander McQueen		5.09
OLD NAVY		5.01
Urban Outfitters		4.88
Steve Madden		4.85
Jimmy Choo		4.59
UGG		4.56
CNN		4.54
iHeartRadio Music Awards		4.41
Stüssy		4.14
Coach		4.13
Carhartt		3.87
Vogue		3.87
Target		3.77
Coachella		3.70
Marc Jacobs		3.66
Kate Spade		3.61
Verizon		3.56
Christian Louboutin		3.38
BALMAIN		3.20
Paramount Pictures		3.19
Fendi		3.17