Sogand
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
5,370,723
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:46:17 UTC
Genres
Biography
Sogand draws 25-34 & 18-24 audiences and holds attention in GERMANY, TüRKIYE, UNITED STATES. The skew is heavily male (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 65,211 avg views per post, with Instagram sustaining the conversation. Audience adjacency to KARL LAGERFELD, Summit Entertainment, Kiko makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,370,723 · Engagements 189,902 · Rate 3.5% Posts 385 · Views 65,211 · Avg Likes 189,879 · Avg Comments 1,455 · Avg Views 65,211 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 38% 35-44: 13% 13-17: 4% |
Largest: 25-34 (44%); next: 18-24 (38%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
GERMANY (28%) TüRKIYE (18%) UNITED STATES (17%) IRAN (12%) CANADA (7%) |
Top regions: GERMANY (28%), TüRKIYE (18%), UNITED STATES (17%) |
| Platform Engagement | Instagram: 189,411 avg likes/post · Youtube: 65,211 avg views/post | Best reach: Youtube 65,211 avg views; best engagement: Instagram 189,411 avg likes |
Top Brand Affinities
KARL LAGERFELD
Summit Entertainment
Kiko
Barber Shop Connect
Pull&Bear
Stradivarius
National Geographic
Dolce & Gabbana
Faber-Castell
Fendi
Lancôme
Peugeot
| Brand | Category | Score |
|---|---|---|
| KARL LAGERFELD | 4.98 | |
| Summit Entertainment | 4.23 | |
| Kiko | 3.54 | |
| Barber Shop Connect | 2.80 | |
| Pull&Bear | 2.72 | |
| Stradivarius | 2.52 | |
| National Geographic | 2.39 | |
| Dolce & Gabbana | 2.35 | |
| Faber-Castell | 2.34 | |
| Fendi | 2.26 | |
| Lancôme | 2.10 | |
| Peugeot | 2.08 | |
| Balenciaga | 2.07 | |
| musical.ly | 1.92 | |
| Kodak | 1.85 | |
| Bershka | 1.79 | |
| FIFA | 1.74 | |
| BBC | 1.70 | |
| Mitsubishi | 1.63 | |
| Rolex | 1.61 | |
| Under Armour | 1.54 | |
| Vogue | 1.50 | |
| Polo Ralph Lauren | 1.45 | |
| Zara | 1.42 | |
| KitKat | 1.41 | |
| Hermès | 1.39 | |
| Microsoft | 1.38 | |
| Guess | 1.36 | |
| HBO | 1.34 | |
| Mercedes-Benz | 1.29 | |
| UFC | 1.28 | |
| Chanel | 1.25 | |
| Levi's | 1.23 | |
| Xiaomi | 1.22 | |
| Reebok | 1.20 | |
| Lexus | 1.19 | |
| Nikon | 1.17 | |
| Huawei | 1.15 | |
| FashionNova | 1.14 | |
| Versace | 1.13 | |
| Sony | 1.12 | |
| Christian Dior | 1.05 | |
| Canon | 1.04 | |
| Hyundai | 1.02 | |
| Huda Beauty | 0.99 | |
| SoundCloud | 0.98 | |
| MAC Cosmetics | 0.96 | |
| NYX Cosmetics | 0.94 | |
| Yves Saint Laurent | 0.89 | |
| Mazda | 0.86 |
Official Profiles
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LoginArtist: Sogand
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
