Sog

Sog — hip-hop & rap artist from US.

Santiago Orrego Gallego, also known as SOG, is a Colombian producer and composer who has established himself as one of the top producers in the international…

Influence: 53.91% Fanbase: 26.09% Trending: 67.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 42.84% • Very Strong

As of 2025-09-09

708,758

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:33:26 UTC

Genres

hip-hop & raphip-hop/rapurbano latinolatinreggaeton colombianolatinreggaeton

Biography

Santiago Orrego Gallego, also known as SOG, is a Colombian producer and composer who has established himself as one of the top producers in the international urban music scene. Working with world-renowned artists like Ryan Castro, Peso Pluma, and Blessd, SOG has elevated the distinctive rhythms and melodies of reggaeton to new heights, always incorporating his iconic #QUECHIMBASOG.

His latest release, "Quema," featuring Ryan Castro and Peso Pluma, adds to a long list of hits such as "Mujeriego," "Jordan," "Monastery," and "Ojitos Rojos Remix," among many others that have captivated millions. In 2023, SOG will unveil a series of new productions with renowned artists, showcasing once again his ability to surprise audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Sog resonates with 18-24 & 25-34 audiences and sustains presence in COLOMBIA, ECUADOR, VENEZUELA. The demographic is heavily male (84%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 49,200 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Warner Music, Pro Tools, La Perla maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sog score 1.26% — Moderate bucket.

Brand: Warner MusicBrand: Pro ToolsBrand: La Perla

Followers:708,758

Engagements:8,906

Rate:1.3%

Posts:686

Avg Likes:8,589

Avg Comments:166

Avg Views:76,641

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 708,758 · Engagements 8,906 · Rate 1.3% Posts 686 · Views 76,641 · Avg Likes 8,589 · Avg Comments 166 · Avg Views 76,641	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 26% 13-17: 6% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (26%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	COLOMBIA (63%) ECUADOR (8%) VENEZUELA (6%) MEXICO (5%) UNITED STATES (5%)	Top regions: COLOMBIA (63%), ECUADOR (8%), VENEZUELA (6%)
Platform Engagement	Instagram: 3,657 avg likes/post · Tiktok: 49,200 avg views/post · Youtube: 27,441 avg views/post	Best reach: Tiktok 49,200 avg views; best engagement: Tiktok 4,169 avg likes

Top Brand Affinities

Warner Music

Score: 42.84

Pro Tools

Score: 33.73

La Perla

Score: 21.04

Movistar

Score: 20.41

Univision

Score: 18.16

Amazon Music

Score: 16.04

Pioneer

Score: 14.12

Ableton

Score: 11.96

Akai

Score: 11.65

New Era

Score: 10.43

LATAM

Score: 9.01

Suavecito

Score: 8.54

Brand	Category	Score
Warner Music		42.84
Pro Tools		33.73
La Perla		21.04
Movistar		20.41
Univision		18.16
Amazon Music		16.04
Pioneer		14.12
Ableton		11.96
Akai		11.65
New Era		10.43
LATAM		9.01
Suavecito		8.54
Spotify Music		8.08
Beats Electronics		7.49
musical.ly		5.94
American Airlines		4.64
SoundCloud		4.17
Urban Outfitters		4.15
Barber Shop Connect		3.83
Pull&Bear		3.69
VidaSana		3.35
Tomorrowland		3.05
Cafecito		2.96
Sony		2.86
Bershka		2.85
Hennessy		2.70
MTV		2.67
Bugatti		2.37
Versace		2.37
shein		2.28
Yamaha		2.23
Fendi		2.16
Sneakerhead		2.00
Coachella		1.96
SheInside		1.90
Supreme		1.72
Pepsi		1.65
Guess		1.61
Lamborghini		1.61
Ducati		1.58
Los Angeles Lakers		1.54
Rolex		1.53
McLaren		1.53
Pandora		1.51
UFC		1.50
Oakley		1.49
Balenciaga		1.47
Red Bull		1.46
Warner Bros		1.46
Mitsubishi		1.46