Soen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
163,946
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:45 UTC
Genres
Biography
Soen stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, TüRKIYE. The profile is heavily male (80%), and content lands hardest on Youtube, where posts average 14,001 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, Akg, Sennheiser, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Soen a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 163,946 · Engagements 1,593 · Rate 1.0% Posts 1,254 · Views 14,001 · Avg Likes 1,555 · Avg Comments 54 · Avg Views 14,001 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 31% 35-44: 16% 45-64: 6% |
Largest: 25-34 (45%); next: 18-24 (31%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (11%) BRAZIL (9%) TüRKIYE (6%) MEXICO (6%) CHILE (5%) |
Top regions: UNITED STATES (11%), BRAZIL (9%), TüRKIYE (6%) |
| Platform Engagement | Instagram: 957 avg likes/post · Youtube: 14,001 avg views/post | Best reach: Youtube 14,001 avg views; best engagement: Instagram 957 avg likes |
Top Brand Affinities
Ampeg
Akg
Sennheiser
MOOG
Pro Tools
A.P.C.
Movistar
The Witcher
Amazon Music
The Last of Us
World of Warcraft
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Ampeg | 43.38 | |
| Akg | 20.91 | |
| Sennheiser | 16.33 | |
| MOOG | 16.23 | |
| Pro Tools | 15.44 | |
| A.P.C. | 13.33 | |
| Movistar | 8.90 | |
| The Witcher | 8.38 | |
| Amazon Music | 7.83 | |
| The Last of Us | 6.91 | |
| World of Warcraft | 6.33 | |
| Spotify Music | 6.29 | |
| Ableton | 6.09 | |
| Capcom | 5.38 | |
| God of War | 5.34 | |
| Pilsner Urquell | 5.05 | |
| Final Fantasy | 4.82 | |
| Mortal Kombat | 4.81 | |
| Fallout | 4.25 | |
| Jack Daniels | 4.22 | |
| Resident Evil | 4.19 | |
| Sega | 4.16 | |
| Warner Bros | 3.70 | |
| Star Wars | 3.37 | |
| HBO | 3.30 | |
| Comedy Central | 3.16 | |
| Besiktas | 3.14 | |
| Lollapalooza | 3.04 | |
| Nintendo | 2.77 | |
| Matrix | 2.69 | |
| Guinness | 2.49 | |
| Dr. Martens | 2.48 | |
| Monster Beverage | 2.41 | |
| AMC | 2.33 | |
| Heineken | 2.29 | |
| Lego | 2.28 | |
| Yamaha | 2.23 | |
| Kodak | 2.09 | |
| Ubisoft | 2.01 | |
| SoundCloud | 1.99 | |
| PlayStation | 1.91 | |
| Cafecito | 1.88 | |
| Tesla Motors | 1.85 | |
| Adobe | 1.83 | |
| A Game of Tones | 1.82 | |
| Jaguar | 1.79 | |
| Budweiser | 1.79 | |
| Sony | 1.78 | |
| Harley-Davidson | 1.76 | |
| DC Entertainment | 1.73 |
Official Profiles
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LoginArtist: Soen
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Top 10 Songs Played Today
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Total Streams (2025-09-18)
Total: 205,699
| PLATFORM | TOTAL | % | |
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205,699 | 100.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-30 03:00 UTC | 70000TONS OF METAL 2026 | Freedom of the Seas | Miami, United States | — |















