Sodown
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
45,591
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:40 UTC
Genres
Biography
Sodown engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, CANADA. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,383 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around iHeartRaves, Phase One, Ableton, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 45,591 · Engagements 698 · Rate 1.5% Posts 729 · Views 1,383 · Avg Likes 696 · Avg Comments 25 · Avg Views 1,383 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 38% 35-44: 10% 13-17: 5% |
Largest: 18-24 (44%); next: 25-34 (38%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (59%) BRAZIL (6%) CANADA (3%) MEXICO (3%) ARGENTINA (3%) |
Top regions: UNITED STATES (59%), BRAZIL (6%), CANADA (3%) |
| Platform Engagement | Instagram: 670 avg likes/post · Youtube: 1,383 avg views/post | Best reach: Youtube 1,383 avg views; best engagement: Instagram 670 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Ableton
MOOG
Akai
Live Nation
Pioneer
Coors
Mixcloud
Trancefamily
SoundCloud
Pro Tools
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 139.85 | |
| Phase One | 62.56 | |
| Ableton | 52.70 | |
| MOOG | 29.79 | |
| Akai | 26.75 | |
| Live Nation | 22.84 | |
| Pioneer | 22.28 | |
| Coors | 17.88 | |
| Mixcloud | 17.33 | |
| Trancefamily | 16.20 | |
| SoundCloud | 14.27 | |
| Pro Tools | 10.73 | |
| Mulberry | 9.41 | |
| Beats Electronics | 8.69 | |
| Lollapalooza | 8.57 | |
| Pacific Northwest Wonderland | 7.40 | |
| Coachella | 6.39 | |
| Tomorrowland | 5.91 | |
| Verizon | 5.78 | |
| Taco Bell | 5.43 | |
| Bud Light | 5.36 | |
| Hot Topic | 5.32 | |
| Free People | 5.20 | |
| Pepsi | 4.85 | |
| Spotify Music | 4.78 | |
| Steve Madden | 4.54 | |
| Showtime | 4.24 | |
| NHL | 4.05 | |
| Margaritaville | 4.03 | |
| Comedy Central | 4.02 | |
| Busch | 3.91 | |
| Nickelodeon | 3.85 | |
| American Eagle | 3.79 | |
| Gatorade | 3.50 | |
| Paramount Pictures | 3.30 | |
| Matrix | 3.12 | |
| Gymshark | 3.02 | |
| Carhartt | 2.87 | |
| shein | 2.78 | |
| Airbnb | 2.76 | |
| Lululemon Athletica | 2.70 | |
| Subaru | 2.62 | |
| Hennessy | 2.61 | |
| Cadillac | 2.60 | |
| Activision Blizzard | 2.59 | |
| Urban Outfitters | 2.54 | |
| A Game of Tones | 2.53 | |
| Monster Beverage | 2.52 | |
| Pixar | 2.48 | |
| NFL | 2.36 |
Official Profiles
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LoginArtist: Sodown
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 05:00 UTC | SoDown | The Miramar Theatre | Milwaukee, United States | |
| 2025-12-19 06:00 UTC | Sodown | RSVP South End | Charlotte, United States | |
| 2025-12-20 05:00 UTC | SoDown | Third Room | Asheville, United States | |
| 2025-12-21 05:00 UTC | SoDown | Fast Ferrari | Houston, United States | |
| 2025-12-27 05:00 UTC | SoDown | Mississippi Underground Hall | St. Louis, United States |
