Social House
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
264,022
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 10:06:25 UTC
Genres
Biography
Social House embodies a melting pot of musical styles, drawing from a diverse range of influences to create a sound that is both eclectic and cohesive. Mikey and Scootie's partnership, rooted in shared emotions and creative synergy, has led to chart-topping success and critical acclaim within the music industry. Born out of their collaborative efforts and mutual passion for music, Social House stands as a testament to the power of unity and artistic exploration.
Social House stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, PHILIPPINES. The profile is heavily female (66%), and content lands hardest on Youtube, where posts average 16,374 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Warner Music, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Social House a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 264,022 · Engagements 1,085 · Rate 0.4% Posts 83 · Views 16,374 · Avg Likes 1,008 · Avg Comments 105 · Avg Views 16,374 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 12% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (6%) PHILIPPINES (5%) INDIA (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (36%), BRAZIL (6%), PHILIPPINES (5%) |
| Platform Engagement | Instagram: 251 avg likes/post · Youtube: 16,374 avg views/post | Best reach: Youtube 16,374 avg views; best engagement: Youtube 757 avg likes |
Top Brand Affinities
Live Nation
Warner Music
Amazon Music
Pro Tools
ULTA Beauty
Accor Hotels
Ableton
Barbie
Coachella
Lollapalooza
Kylie Cosmetics
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Live Nation | 30.94 | |
| Warner Music | 26.20 | |
| Amazon Music | 24.40 | |
| Pro Tools | 18.75 | |
| ULTA Beauty | 14.10 | |
| Accor Hotels | 11.34 | |
| Ableton | 11.20 | |
| Barbie | 9.54 | |
| Coachella | 7.11 | |
| Lollapalooza | 6.83 | |
| Kylie Cosmetics | 6.42 | |
| Urban Outfitters | 6.39 | |
| boohoo | 6.29 | |
| MTV | 5.85 | |
| Hot Topic | 5.82 | |
| Coach | 5.78 | |
| Macy's | 5.57 | |
| iHeartRadio Music Awards | 5.32 | |
| Nickelodeon | 5.06 | |
| Champion | 5.04 | |
| Dr. Martens | 4.91 | |
| NBC | 4.69 | |
| GIVENCHY | 4.67 | |
| Verizon | 4.54 | |
| Fenty beauty | 4.37 | |
| Chick-fil-A | 4.35 | |
| Paramount Pictures | 4.31 | |
| Steve Madden | 4.13 | |
| American Eagle | 4.06 | |
| Kodak | 4.01 | |
| Target | 4.00 | |
| Philips | 3.73 | |
| ESPN | 3.51 | |
| Timberland | 3.33 | |
| Vogue | 3.31 | |
| Heinz | 3.28 | |
| Topshop | 3.23 | |
| Forever 21 | 3.06 | |
| H&M | 2.94 | |
| Carhartt | 2.84 | |
| Pull&Bear | 2.76 | |
| Benefit Cosmetics | 2.76 | |
| shein | 2.75 | |
| Spotify Music | 2.71 | |
| Dolce & Gabbana | 2.67 | |
| Hennessy | 2.64 | |
| SoundCloud | 2.62 | |
| FashionNova | 2.55 | |
| ASOS | 2.55 | |
| Victoria's Secret | 2.43 |
Official Profiles
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LoginArtist: Social House
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
