Snow

Snow — hip-hop & rap artist from CA.

雪月，32岁，热爱中国诗词、音乐、小动物、美食和跑步。

Influence: 57.02% Fanbase: 38.62% Trending: 66.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 35.53% • Very Strong

As of 2025-09-11

81,453

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:31:09 UTC

Genres

hip-hop & rapcanadian old school hip hopreggaereggae fusion

Biography

雪月，32岁，热爱中国诗词、音乐、小动物、美食和跑步。

Top Brand Affinities

Report Date: 2025-09-11

Snow keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, CANADA, PERU. The composition is male-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 384 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Zumba Wear, Warner Music, Mixcloud supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Snow score 0.47% — Low bucket.

Brand: Zumba WearBrand: Warner MusicBrand: Mixcloud

Followers:81,453

Engagements:384

Rate:0.5%

Posts:1,310

Avg Likes:384

Avg Comments:34

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 81,453 · Engagements 384 · Rate 0.5% Posts 1,310 · Views 0 · Avg Likes 384 · Avg Comments 34 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 23% 35-44: 23% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (23%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (27%) CANADA (9%) PERU (8%) COLOMBIA (7%) ARGENTINA (6%)	Top regions: UNITED STATES (27%), CANADA (9%), PERU (8%)
Platform Engagement	Instagram: 384 avg likes/post	best engagement: Instagram 384 avg likes

Top Brand Affinities

Zumba Wear

Score: 35.53

Warner Music

Score: 31.54

Mixcloud

Score: 22.20

Univision

Score: 21.40

Live Nation

Score: 20.88

Akai

Score: 15.01

Amazon Music

Score: 14.23

Pioneer

Score: 13.69

Pro Tools

Score: 13.15

Scotiabank

Score: 9.91

New Era

Score: 8.90

FOX

Score: 7.91

Brand	Category	Score
Zumba Wear		35.53
Warner Music		31.54
Mixcloud		22.20
Univision		21.40
Live Nation		20.88
Akai		15.01
Amazon Music		14.23
Pioneer		13.69
Pro Tools		13.15
Scotiabank		9.91
New Era		8.90
FOX		7.91
Movistar		7.30
DeLorean Motor Company		6.96
iHeartRadio Music Awards		6.45
Tim Hortons		6.18
American Airlines		6.06
Ableton		6.02
Smirnoff		5.21
Columbia Pictures		5.13
Paramount Pictures		4.86
Power Rangers		4.82
Spotify Music		4.56
Cafecito		4.28
CNN		4.26
Acura		4.24
Beats Electronics		4.17
NHL		4.17
Comedy Central		4.04
SoundCloud		3.99
Mortal Kombat		3.98
GMC		3.92
UberEATS		3.87
NBA		3.67
Versace		3.53
Los Angeles Lakers		3.43
Gatorade		3.32
MTV		3.28
Hennessy		3.28
Grand Theft Auto		3.20
Barber Shop Connect		3.18
Budweiser		3.05
ESPN		2.84
Timberland		2.84
Hot Wheels		2.66
VidaSana		2.64
Rolls-Royce		2.50
NBC		2.50
TOM FORD		2.50
Matrix		2.44