Snail Mail

Snail Mail — pop artist from US.

Lindsey Jordan's debut album Lush in 2018 showcased her unique ability to embody both confidence and vulnerability, making a lasting impact on listeners. Her…

Influence: 59.98% Fanbase: 45.12% Trending: 67.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Castelli Cycling • 130.58% • Very Strong

As of 2025-09-08

37,991

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:46 UTC

Genres

popindie popart popbaltimore indiealternativeindie rockalternativebubblegrunge

Biography

Lindsey Jordan's debut album Lush in 2018 showcased her unique ability to embody both confidence and vulnerability, making a lasting impact on listeners. Her sophomore album, Valentine, set for release on November 5th via Matador, further solidifies her trajectory with 10 songs written solely by Jordan over 2019-2020. In an era where indie music has become homogenous, Valentine stands out as a refreshing display of genuine originality, showcasing Jordan's deliberate and meticulous approach to her craft. The album expands on the themes of heartbreak and duality introduced in Lush, demonstrating Jordan's growth as an artist.

Valentine is a testament to Lindsey Jordan's evolution as a musician, with its broad and emotionally resonant reference points and meticulously crafted lyrics. In a landscape oversaturated with formulaic pop, Jordan's sophomore effort stands out as a bold and masterful statement of artistic integrity. By taking her time to create a deeply personal and introspective work, Jordan delivers an album that not only builds upon the foundation of her debut but also offers a profound exploration of the complexities of love and loss.

Top Brand Affinities

Report Date: 2025-09-08

Snail Mail maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 53,570 avg views per post; Tiktok functions as the community touchpoint. Affinity with Castelli Cycling, MOCO Museum, 7UP makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Snail Mail score 6.12% — Very Strong bucket.

Brand: Castelli CyclingBrand: MOCO MuseumBrand: 7UP

Followers:37,991

Engagements:2,325

Rate:6.1%

Posts:23

Avg Likes:2,133

Avg Comments:106

Avg Views:74,020

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,991 · Engagements 2,325 · Rate 6.1% Posts 23 · Views 74,020 · Avg Likes 2,133 · Avg Comments 106 · Avg Views 74,020	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 33% 35-44: 11% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (33%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (44%) BRAZIL (6%) UNITED KINGDOM (5%) CANADA (4%) JAPAN (4%)	Top regions: UNITED STATES (44%), BRAZIL (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 55 avg likes/post · Tiktok: 20,450 avg views/post · Youtube: 53,570 avg views/post	Best reach: Youtube 53,570 avg views; best engagement: Tiktok 1,098 avg likes

Top Brand Affinities

Castelli Cycling

Score: 130.58

MOCO Museum

Score: 60.60

7UP

Score: 53.04

Giant Bicycles

Score: 52.84

Chantelle

Score: 45.01

Akg

Score: 40.94

Cannondale

Score: 39.13

Salesforce

Score: 33.15

Flickr

Score: 28.95

Blackmagic Design

Score: 27.98

Sennheiser

Score: 24.30

Alden

Score: 22.25

Brand	Category	Score
Castelli Cycling		130.58
MOCO Museum		60.60
7UP		53.04
Giant Bicycles		52.84
Chantelle		45.01
Akg		40.94
Cannondale		39.13
Salesforce		33.15
Flickr		28.95
Blackmagic Design		27.98
Sennheiser		24.30
Alden		22.25
Jumeirah		20.81
Pro Tools		20.52
DreamWorks		18.54
Swatch		17.76
Prismacolor		14.39
Macy's		14.05
Elle Magazine		11.29
Taco Bell		9.99
TripAdvisor		9.66
Paramount Pictures		9.43
Fujifilm		9.40
G-shock		8.84
Leica		8.54
Polaroid		8.19
SoundCloud		8.12
Chrysler		7.73
Abercrombie & Fitch		7.71
Columbia Pictures		7.47
Emporium		6.87
Monster Beverage		6.74
Faber-Castell		6.55
Tesco		5.89
Christian Louboutin		5.81
Spotify Music		5.61
Snoopy And The Peanuts Gang		5.21
Kodak		5.17
LEGOLAND		5.04
Ubisoft		4.99
A Game of Tones		4.83
Budweiser		4.75
ASICS		4.42
Hollister Co		4.28
The North Face		4.10
Showtime		4.10
Universal		4.03
Hermès		3.88
KitKat		3.74
Lush		3.66