SMTOWN

SMTOWN — pop artist from KR.

Formed by SM Entertainment in 1999, SM Town is a K-pop collective featuring a diverse range of artists, actors, and producers. Known for their concert series…

Influence: 57.75% Fanbase: 50.75% Trending: 61.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 17.50% • Very Strong

As of 2025-09-09

47,531,669

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:57 UTC

Genres

popk-pop

Biography

Formed by SM Entertainment in 1999, SM Town is a K-pop collective featuring a diverse range of artists, actors, and producers. Known for their concert series The Agit and digital music project SM Station, the collective is home to popular idol groups like Girls’ Generation, EXO, and Shinee, as well as successful acts such as Red Velvet. Red Velvet, a prominent member of SM Town, has consistently achieved chart-topping success since their debut EP in 2015, with their sixth EP Queendom reaching Number 2 in South Korea and Number 15 on Japan’s Oricon charts, and their title track entering the Top 10 on Billboard’s US World Digital Song Sales.

Top Brand Affinities

Report Date: 2025-09-09

SMTOWN has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, UNITED STATES, PHILIPPINES. A heavily female (73%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 118,386 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Style Nanda, Kiehls, iHeartRadio Music Awards signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SMTOWN score 0.12% — Low bucket.

Brand: Style NandaBrand: KiehlsBrand: iHeartRadio Music Awards

Followers:47,531,669

Engagements:54,762

Rate:0.1%

Posts:12,162

Avg Likes:53,373

Avg Comments:1,490

Avg Views:121,514

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,531,669 · Engagements 54,762 · Rate 0.1% Posts 12,162 · Views 121,514 · Avg Likes 53,373 · Avg Comments 1,490 · Avg Views 121,514	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 13% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	INDONESIA (22%) UNITED STATES (11%) PHILIPPINES (7%) THAILAND (7%) BRAZIL (6%)	Top regions: INDONESIA (22%), UNITED STATES (11%), PHILIPPINES (7%)
Platform Engagement	Instagram: 35,646 avg likes/post · Tiktok: 3,128 avg views/post · Youtube: 118,386 avg views/post	Best reach: Youtube 118,386 avg views; best engagement: Instagram 35,646 avg likes

Top Brand Affinities

Style Nanda

Score: 17.50

Kiehls

Score: 8.77

iHeartRadio Music Awards

Score: 7.46

Innisfree

Score: 6.23

Vivienne Westwood

Score: 5.62

Tiffany

Score: 4.73

Pull&Bear

Score: 3.63

Jollibee

Score: 3.18

League of Legends

Score: 2.66

Fujifilm

Score: 2.39

Tiffany & Co

Score: 1.87

Snoopy And The Peanuts Gang

Score: 1.85

Brand	Category	Score
Style Nanda		17.50
Kiehls		8.77
iHeartRadio Music Awards		7.46
Innisfree		6.23
Vivienne Westwood		5.62
Tiffany		4.73
Pull&Bear		3.63
Jollibee		3.18
League of Legends		2.66
Fujifilm		2.39
Tiffany & Co		1.87
Snoopy And The Peanuts Gang		1.85
Bershka		1.69
KitKat		1.60
Pixar		1.58
Coachella		1.49
KFC		1.46
UNIQLO		1.41
Lush		1.39
Polaroid		1.38
Forever 21		1.35
Polo Ralph Lauren		1.30
musical.ly		1.27
Snapseed		1.21
New Balance		1.17
The Olympic Games		1.13
Starbucks		1.12
CBS Television Studios		1.12
Pokemon		1.06
Costco		1.04
Louis Vuitton		1.02
Yves Saint Laurent		1.00
Sony		0.99
CBS		0.99
Universal		0.98
Vogue		0.97
Lego		0.96
Pepsi		0.95
Balenciaga		0.95
Supreme		0.94
OREO		0.91
Prada		0.89
Converse		0.84
Walt Disney		0.84
Coca-Cola		0.83
Puma		0.81
H&M		0.79
Levi's		0.79
Netflix		0.76
Pandora		0.76