Smokie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
63,831
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:01 UTC
Genres
Biography
Smokie performs best with fans in the 45-64 range, concentrated in RUSSIA, SWEDEN, UNITED STATES. Audience composition is heavily male (63%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 257,096 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Warner Music, Telstra, Live Nation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Smokie is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 63,831 · Engagements 3,683 · Rate 5.8% Posts 195 · Views 257,096 · Avg Likes 3,525 · Avg Comments 185 · Avg Views 257,096 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 36% 25-34: 22% 35-44: 21% 18-24: 18% |
Largest: 45-64 (36%); next: 25-34 (22%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
RUSSIA (10%) SWEDEN (9%) UNITED STATES (7%) GERMANY (7%) POLAND (7%) |
Top regions: RUSSIA (10%), SWEDEN (9%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 173 avg likes/post · Youtube: 257,096 avg views/post | Best reach: Youtube 257,096 avg views; best engagement: Youtube 3,352 avg likes |
Top Brand Affinities
Warner Music
Telstra
Live Nation
Adidog
Mixcloud
Society6
Qantas
Sennheiser
Alpro
Whiskas
Tattoodo
Tekken
| Brand | Category | Score |
|---|---|---|
| Warner Music | 53.29 | |
| Telstra | 39.37 | |
| Live Nation | 23.23 | |
| Adidog | 21.47 | |
| Mixcloud | 19.94 | |
| Society6 | 15.13 | |
| Qantas | 14.34 | |
| Sennheiser | 13.63 | |
| Alpro | 13.55 | |
| Whiskas | 13.07 | |
| Tattoodo | 12.30 | |
| Tekken | 11.83 | |
| Amazon Music | 11.68 | |
| Marshalls | 11.36 | |
| Sheraton | 10.42 | |
| Pilsner Urquell | 9.72 | |
| Moët & Chandon | 8.82 | |
| Guerlain | 8.50 | |
| Lindt | 8.11 | |
| Holden | 7.92 | |
| Vauxhall | 7.63 | |
| Bosch | 7.22 | |
| Kmart | 7.21 | |
| Qatar Airways | 7.19 | |
| Lidl | 6.98 | |
| Bose | 6.52 | |
| Skechers | 6.29 | |
| Vodafone | 6.22 | |
| Carlsberg | 6.17 | |
| New Line Cinema | 6.00 | |
| Miu Miu | 5.67 | |
| Heinz | 5.46 | |
| BaByliss | 5.04 | |
| Omega | 4.84 | |
| Coffeegram | 4.25 | |
| NBC | 4.14 | |
| Skoda | 4.11 | |
| Marc Jacobs | 4.05 | |
| Faber-Castell | 3.94 | |
| Volvo | 3.87 | |
| Baileys | 3.85 | |
| Jack Daniels | 3.60 | |
| Bacardi | 3.44 | |
| Harrods | 3.27 | |
| Columbia Pictures | 3.00 | |
| Cadillac | 2.86 | |
| Snickers | 2.85 | |
| Snapseed | 2.85 | |
| Spotify Music | 2.67 | |
| BBC | 2.57 |
Official Profiles
Login to view Contact
LoginArtist: Smokie
The map shows every radio station that aired Smokie today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:00 UTC | Smokie | AVIA SOLUTIONS GROUP Arena | Vilnius, Lithuania | |
| 2025-12-12 03:00 UTC | Smokie | O2 Forum Kentish Town | London, United Kingdom | |
| 2026-03-01 03:30 UTC | Smokie | Filadelfia Convention Center | Stockholm, Sweden | |
| 2026-03-01 03:30 UTC | Smokie | Filadelfiakyrkan | Stockholm, Sweden |
