Smoke DZA

Smoke DZA — hip-hop & rap artist from US.

Harlem rapper Smoke DZA gained recognition for his kush-themed mixtapes before launching his solo career with mixtapes like Sweet Baby Kushed God and Rolling…

Influence: 59.58% Fanbase: 42.72% Trending: 68.01% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 61.05% • Very Strong

As of 2025-09-09

324,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:51 UTC

Genres

hip-hop & raphip hoprapsouthern hip hoptraphip-hop/rapunderground hip hopalternative hip hopboom bapharlem hip hopcontemporary hip hop

Biography

Harlem rapper Smoke DZA gained recognition for his kush-themed mixtapes before launching his solo career with mixtapes like Sweet Baby Kushed God and Rolling Stoned, which won High Times Magazine's Doobie Award in 2011. He released his third LP, Dream.Zone.Achieve, in 2014 and continued to collaborate with artists like Snoop Dogg and Pete Rock on albums like He Has Risen and Don't Smoke Rock. DZA's collaborative singles with artists like Joey Bada$$ and Delivery Boys have showcased his versatile style and continued relevance in the hip-hop scene.

With a background in Smoke & Numbers, Harlem rapper Smoke DZA transitioned to a successful solo career marked by mixtapes like Rugby Thompson and Dream.Zone.Achieve. He continued to collaborate with notable artists on projects like He Has Risen and Don't Smoke Rock, showcasing his diverse range and staying power in the hip-hop industry. DZA's ongoing series of collaborative singles demonstrate his ability to adapt and evolve while maintaining a strong presence in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Smoke DZA resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (90%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,142 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Spinrilla, Weedmaps, Akai maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Smoke DZA score 0.26% — Low bucket.

Brand: SpinrillaBrand: WeedmapsBrand: Akai

Followers:324,000

Engagements:852

Rate:0.3%

Posts:808

Avg Likes:841

Avg Comments:33

Avg Views:4,142

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 324,000 · Engagements 852 · Rate 0.3% Posts 808 · Views 4,142 · Avg Likes 841 · Avg Comments 33 · Avg Views 4,142	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 32% 35-44: 13% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (32%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	UNITED STATES (63%) CANADA (4%) UNITED KINGDOM (4%) BRAZIL (3%) FRANCE (2%)	Top regions: UNITED STATES (63%), CANADA (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 713 avg likes/post · Youtube: 4,142 avg views/post	Best reach: Youtube 4,142 avg views; best engagement: Instagram 713 avg likes

Top Brand Affinities

Spinrilla

Score: 61.05

Weedmaps

Score: 33.42

Akai

Score: 30.53

WW

Score: 30.22

Outfitgrid

Score: 27.16

WNBA

Score: 26.88

Flight Club

Score: 23.99

True Religion

Score: 18.96

Amazon Music

Score: 17.23

Pro Tools

Score: 16.10

New Era

Score: 16.02

Foot Locker

Score: 15.30

Brand	Category	Score
Spinrilla		61.05
Weedmaps		33.42
Akai		30.53
WW		30.22
Outfitgrid		27.16
WNBA		26.88
Flight Club		23.99
True Religion		18.96
Amazon Music		17.23
Pro Tools		16.10
New Era		16.02
Foot Locker		15.30
Mixcloud		15.13
Sneaker News		14.53
SoundCloud		13.34
Hennessy		12.34
Nice Kicks		11.58
Beats Electronics		11.49
Wingstop		11.42
Sole Collector		11.15
Marni		10.94
iHeartRadio Music Awards		10.54
Barstool Sports		10.53
Sneakerhead		9.94
Ableton		9.27
Maison Margiela		9.20
Benihana		8.43
ESPN		8.27
Stone Island		7.77
Stüssy		7.76
Power Rangers		7.68
Polo Ralph Lauren		7.68
Supreme		7.42
Kickstagram		7.39
FOX		7.08
NBA		6.94
Los Angeles Lakers		6.84
Kodak		6.42
Maybach		6.42
Spotify Music		6.30
MTV		6.23
NFL		5.98
Champion		5.94
Timberland		5.83
Clarks		5.80
Moncler		5.41
Carhartt		5.24
Alexander McQueen		5.05
CNN		4.79
Coach		4.75