Smoke Boys

Smoke Boys — hip-hop & rap artist from GB.

Smoke Boys, formerly known as Section Boyz, are a U.K. rap collective hailing from South London. The group gained recognition for their 2018 mixtape, Don't…

Influence: 49.20% Fanbase: 22.85% Trending: 62.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 24.23% • Very Strong

As of 2025-09-09

246,215

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:14:50 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopgrimeuk alternative hip hopuk drillhip hoptrap

Biography

Smoke Boys, formerly known as Section Boyz, are a U.K. rap collective hailing from South London. The group gained recognition for their 2018 mixtape, Don't Panic II, featuring members Knine, Inch, Deepee, Sleeks, Littlez, and Swift. Emerging on the U.K. urban music scene with their 2014 mixtape Sectionly, they quickly followed up with Don’t Panic in 2015, winning the Best Newcomer Award at the 2015 MOBO ceremony. Their musical evolution led to a shift in sound with the 2018 release of Don’t Panic II, showcasing a departure from U.S. trap influences to incorporate more melodic vocal melodies over energetic beats and atmospheric synth bass, featuring collaborations with artists like Headie One, Belly Squad, and D-Block Europe.

Top Brand Affinities

Report Date: 2025-09-09

Smoke Boys performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, NIGERIA. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 91,449 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward True Religion, Palm Angels, Mixcloud, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Smoke Boys is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Smoke Boys score 1.14% — Moderate bucket.

Brand: True ReligionBrand: Palm AngelsBrand: Mixcloud

Followers:246,215

Engagements:2,809

Rate:1.1%

Posts:2,108

Avg Likes:2,695

Avg Comments:202

Avg Views:91,449

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 246,215 · Engagements 2,809 · Rate 1.1% Posts 2,108 · Views 91,449 · Avg Likes 2,695 · Avg Comments 202 · Avg Views 91,449	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 34% 13-17: 6% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (34%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (67%) UNITED STATES (5%) NIGERIA (3%) FRANCE (2%) GERMANY (2%)	Top regions: UNITED KINGDOM (67%), UNITED STATES (5%), NIGERIA (3%)
Platform Engagement	Instagram: 25 avg likes/post · Youtube: 91,449 avg views/post	Best reach: Youtube 91,449 avg views; best engagement: Youtube 2,670 avg likes

Top Brand Affinities

True Religion

Score: 24.23

Palm Angels

Score: 18.44

Mixcloud

Score: 18.06

Sky Sports

Score: 17.88

Stone Island

Score: 17.50

ITV

Score: 16.60

Vauxhall

Score: 15.30

Foot Locker

Score: 11.29

Selfridges

Score: 10.96

Fred Perry

Score: 10.92

boohoo

Score: 10.85

Amazon Music

Score: 10.80

Brand	Category	Score
True Religion		24.23
Palm Angels		18.44
Mixcloud		18.06
Sky Sports		17.88
Stone Island		17.50
ITV		16.60
Vauxhall		15.30
Foot Locker		11.29
Selfridges		10.96
Fred Perry		10.92
boohoo		10.85
Amazon Music		10.80
River Island		10.80
Ellesse		10.80
Champion		10.04
Grey Goose		8.75
Moncler		8.70
Pro Tools		7.63
SoundCloud		7.45
Dsquared		7.16
Ableton		6.68
Beats Electronics		6.43
Pioneer		6.33
MISSGUIDED		6.20
Alexander McQueen		5.75
Vivienne Westwood		5.74
Stüssy		5.69
Kappa		5.54
Emporio Armani		5.40
Clarks		5.27
Myprotein		5.19
BALMAIN		4.84
BBC		4.83
Hugo Boss		4.75
Kickstagram		4.58
Hennessy		4.52
Harrods		4.45
Polo Ralph Lauren		4.42
Superdry		4.37
Sneakerhead		4.30
ASOS		4.26
Christian Louboutin		4.07
Supreme		3.72
Versace		3.71
MTV		3.67
The North Face		3.41
UFC		3.36
Balenciaga		3.29
Spotify Music		3.24
KENZO		3.23