Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
131,744
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:17 UTC
Genres
Biography
SMO resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, CANADA, AUSTRALIA. With a heavily male (62%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (68 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Tagaz, Kenworth, GMC makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 131,744 · Engagements 68 · Rate 0.1% Posts 316 · Views 0 · Avg Likes 68 · Avg Comments 7 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 28% 35-44: 22% 45-64: 11% |
Largest: 25-34 (35%); next: 18-24 (28%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (95%) CANADA (2%) AUSTRALIA (0%) MEXICO (0%) UNITED KINGDOM (0%) |
Top regions: UNITED STATES (95%), CANADA (2%), AUSTRALIA (0%) |
| Platform Engagement | Instagram: 68 avg likes/post | best engagement: Instagram 68 avg likes |
Top Brand Affinities
Tagaz
Kenworth
GMC
Bud Light
RAM Trucks
Crown Royal
Weedmaps
Miller Lite
Ariat
Dodge
Amazon Music
Chevrolet
| Brand | Category | Score |
|---|---|---|
| Tagaz | 26.62 | |
| Kenworth | 25.68 | |
| GMC | 25.30 | |
| Bud Light | 22.66 | |
| RAM Trucks | 22.53 | |
| Crown Royal | 22.43 | |
| Weedmaps | 21.61 | |
| Miller Lite | 16.99 | |
| Ariat | 15.73 | |
| Dodge | 12.83 | |
| Amazon Music | 12.54 | |
| Chevrolet | 10.10 | |
| Jim Beam | 9.11 | |
| Pontiac | 8.98 | |
| Hoonigan | 8.84 | |
| Busch | 8.57 | |
| Jeep | 8.55 | |
| FOX | 7.92 | |
| Ford | 7.87 | |
| Isuzu | 7.36 | |
| Carhartt | 7.31 | |
| iHeartRadio Music Awards | 7.17 | |
| Walmart | 7.08 | |
| Kroger | 6.62 | |
| Harley-Davidson | 5.86 | |
| Budweiser | 5.49 | |
| The Home Depot | 5.31 | |
| Monster Beverage | 5.02 | |
| MTV | 5.02 | |
| Walgreens | 4.98 | |
| Margaritaville | 4.77 | |
| Jack Daniels | 4.74 | |
| Coors | 4.55 | |
| Cadillac | 4.36 | |
| Chrysler | 4.36 | |
| American Eagle | 4.19 | |
| NHL | 4.05 | |
| ESPN | 3.95 | |
| FedEx | 3.77 | |
| Gatorade | 3.76 | |
| Taco Bell | 3.60 | |
| Verizon | 3.49 | |
| Oakley | 3.45 | |
| WWE | 3.28 | |
| Acura | 3.11 | |
| Scion | 3.00 | |
| Nissan | 2.94 | |
| Hot Wheels | 2.91 | |
| NFL | 2.80 | |
| Honda | 2.74 |
Official Profiles
Login to view Contact
LoginArtist: SMO
The map shows every radio station that aired SMO today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
