Smerz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
55,291
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:59 UTC
Genres
Biography
Smerz indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, JAPAN. The skew is heavily male (59%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 15,875 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Courrèges, Mixcloud, MOOG, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Smerz when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 55,291 · Engagements 3,754 · Rate 6.8% Posts 129 · Views 15,875 · Avg Likes 3,707 · Avg Comments 91 · Avg Views 15,875 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 38% 35-44: 10% 13-17: 5% |
Largest: 18-24 (43%); next: 25-34 (38%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (17%) UNITED KINGDOM (10%) JAPAN (6%) BRAZIL (5%) GERMANY (5%) |
Top regions: UNITED STATES (17%), UNITED KINGDOM (10%), JAPAN (6%) |
| Platform Engagement | Instagram: 3,016 avg likes/post · Youtube: 15,875 avg views/post | Best reach: Youtube 15,875 avg views; best engagement: Instagram 3,016 avg likes |
Top Brand Affinities
Courrèges
Mixcloud
MOOG
Ableton
Jil Sander
Jean Paul Gaultier
Akai
Acne Studios
SoundCloud
Glossier
Marni
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Courrèges | 75.09 | |
| Mixcloud | 55.00 | |
| MOOG | 45.01 | |
| Ableton | 38.55 | |
| Jil Sander | 36.47 | |
| Jean Paul Gaultier | 24.00 | |
| Akai | 17.71 | |
| Acne Studios | 17.25 | |
| SoundCloud | 15.25 | |
| Glossier | 12.86 | |
| Marni | 12.74 | |
| Maison Margiela | 11.83 | |
| GENTLE MONSTER | 10.10 | |
| Tate Modern | 9.25 | |
| Pro Tools | 8.98 | |
| Carlsberg | 8.86 | |
| Vivienne Westwood | 7.99 | |
| Spotify Music | 7.34 | |
| JACQUEMUS | 6.38 | |
| Pioneer | 5.80 | |
| Coachella | 5.66 | |
| Kodak | 5.43 | |
| Loewe | 5.29 | |
| Miu Miu | 5.01 | |
| Alexander McQueen | 4.68 | |
| Dr. Martens | 4.44 | |
| Tinder | 4.37 | |
| Beats Electronics | 4.23 | |
| Carhartt | 4.09 | |
| Urban Outfitters | 3.88 | |
| Leica | 3.84 | |
| Kickstarter | 3.68 | |
| Marc Jacobs | 3.57 | |
| Polaroid | 3.53 | |
| Lollapalooza | 3.34 | |
| Balenciaga | 3.29 | |
| Nokia | 3.16 | |
| Fujifilm | 3.14 | |
| Aperol | 3.06 | |
| Pantone Inc | 2.94 | |
| Prada | 2.91 | |
| Showtime | 2.83 | |
| Stüssy | 2.70 | |
| Vogue | 2.69 | |
| Dolce & Gabbana | 2.48 | |
| Warner Bros | 2.39 | |
| Versace | 2.31 | |
| Fendi | 2.23 | |
| Moschino | 2.22 | |
| BBC | 2.22 |
Official Profiles
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LoginArtist: Smerz
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
