Smash Into Pieces
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
823,285
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:49:09 UTC
Genres
Biography
Following their success at the Swedish Eurovision contest, Smash Into Pieces is back with their new track 'Heroes Are Calling', aligning with their core values of empowerment and pursuing dreams. On their upcoming Manifest Tour across Europe and North America, the band aims to inspire listeners to reach their full potential and embrace their aspirations.
Smash Into Pieces is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, THAILAND, RUSSIA. The audience is heavily male (65%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (22,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Tele2, Ericsson points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 823,285 · Engagements 6,376 · Rate 0.8% Posts 1,958 · Views 35,244 · Avg Likes 6,042 · Avg Comments 214 · Avg Views 35,244 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 36% 35-44: 10% 13-17: 4% |
Largest: 18-24 (46%); next: 25-34 (36%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (25%) THAILAND (9%) RUSSIA (6%) UNITED KINGDOM (6%) GERMANY (6%) |
Top regions: UNITED STATES (25%), THAILAND (9%), RUSSIA (6%) |
| Platform Engagement | Instagram: 3,356 avg likes/post · Tiktok: 22,700 avg views/post · Youtube: 12,544 avg views/post | Best reach: Tiktok 22,700 avg views; best engagement: Instagram 3,356 avg likes |
Top Brand Affinities
Live Nation
Tele2
Ericsson
Gamescom
Square Enix
World of Warcraft
The Witcher
Monster Beverage
Final Fantasy
DeviantArt
Capcom
Columbia Pictures
| Brand | Category | Score |
|---|---|---|
| Live Nation | 31.12 | |
| Tele2 | 29.49 | |
| Ericsson | 20.10 | |
| Gamescom | 19.95 | |
| Square Enix | 8.61 | |
| World of Warcraft | 7.52 | |
| The Witcher | 6.59 | |
| Monster Beverage | 6.31 | |
| Final Fantasy | 5.82 | |
| DeviantArt | 5.46 | |
| Capcom | 5.44 | |
| Columbia Pictures | 5.33 | |
| Scania | 5.31 | |
| Volvo | 4.91 | |
| Opel | 4.90 | |
| RAZER | 4.77 | |
| Pilsner Urquell | 4.28 | |
| Jack Daniels | 4.27 | |
| Resident Evil | 4.26 | |
| League of Legends | 4.25 | |
| Lindt | 4.10 | |
| Mortal Kombat | 4.01 | |
| Ubisoft | 3.99 | |
| Spotify Music | 3.86 | |
| Fallout | 3.82 | |
| ASUS | 3.26 | |
| NHL | 3.10 | |
| AMC | 3.09 | |
| Activision Blizzard | 3.07 | |
| Star Wars | 2.91 | |
| Lollapalooza | 2.67 | |
| PlayStation | 2.58 | |
| Harley-Davidson | 2.56 | |
| Marvel Entertainment | 2.54 | |
| Nintendo | 2.51 | |
| Matrix | 2.48 | |
| HBO | 2.48 | |
| Faber-Castell | 2.41 | |
| Skoda | 2.36 | |
| Primark | 2.34 | |
| Pokemon Go | 2.33 | |
| Transformers | 2.33 | |
| Dr. Martens | 2.32 | |
| Xbox | 2.22 | |
| BBC | 2.22 | |
| Sony | 2.21 | |
| Red Bull | 2.20 | |
| Nokia | 2.15 | |
| Under Armour | 2.13 | |
| Huawei | 1.98 |
Official Profiles
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LoginArtist: Smash Into Pieces
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 1,970,835
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,131,409 | 57.41% |
| [+] |
Yandex |
577,825 | 29.32% |
| [+] |
Last.fm |
188,537 | 9.57% |
| [+] |
Pandora |
73,064 | 3.71% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | Smash Into Pieces, Böhse Onkelz | Hallenstadion | Zürich, Switzerland | |
| 2025-12-09 03:00 UTC | Smash Into Pieces | Olympiahalle | Munich, Germany | — |
| 2025-12-10 03:00 UTC | Smash Into Pieces | Olympiahalle | Munich, Germany | — |
| 2025-12-12 03:00 UTC | Smash Into Pieces | Barclays Arena | Hamburg, Germany | |
| 2025-12-13 03:00 UTC | Smash Into Pieces | Barclays Arena | Hamburg, Germany | |
| 2025-12-15 03:00 UTC | Smash Into Pieces | Hanns-Martin-Schleyer-Halle | Stuttgart, Germany | — |
| 2025-12-16 03:00 UTC | Smash Into Pieces | Hanns-Martin-Schleyer-Halle | Stuttgart, Germany | — |
| 2025-12-18 03:00 UTC | Smash Into Pieces | Uber Arena | Berlin, Germany | — |
| 2025-12-21 03:00 UTC | Smash Into Pieces | Wiener Stadthalle | Vienna, Austria | — |
| 2025-12-22 03:00 UTC | Smash Into Pieces | Wiener Stadthalle | Vienna, Austria | — |
