Small Black

Small Black — pop artist from US.

Formed in 2009, Small Black started as a bedroom recording project, gaining recognition with their debut EP "Small Black" and the hit single "Despicable Dogs,"…

Influence: 55.79% Fanbase: 37.44% Trending: 64.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 44.38% • Very Strong

As of 2025-09-08

26,579

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:17 UTC

Genres

popindie popart popmetropopolisshimmer popindietronicadream popexperimental poppopr&b, funk & soulvapor soulalternativeindie rockalternativedreamoelectronicelectropopchillwavealternative danceother electronic music

Biography

Formed in 2009, Small Black started as a bedroom recording project, gaining recognition with their debut EP "Small Black" and the hit single "Despicable Dogs," solidifying their place as chillwave pioneers. The project expanded into a touring band, leading to the release of albums like "New Chain" in 2010 and mixtapes like "Moon Killer" in 2011, showcasing their experimentation with hip hop influences.

Drawing inspiration from 80s bands like The Blue Nile and Talk Talk, Small Black honed their production skills over the years, culminating in albums like "Limits of Desire" in 2013 and "Best Blues" in 2015. Their latest endeavors include signing with 100% Electronica, releasing the single "Tampa," and working on new material with mixer Nicolas Vernhes, promising a fresh sound to be unveiled in the coming year.

Top Brand Affinities

Report Date: 2025-09-08

Small Black connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, MEXICO. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 4,771 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Live Nation, Warby Parker highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Small Black moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Small Black score 2.00% — Moderate bucket.

Brand: MOOGBrand: Live NationBrand: Warby Parker

Followers:26,579

Engagements:531

Rate:2.0%

Posts:489

Avg Likes:502

Avg Comments:39

Avg Views:5,657

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,579 · Engagements 531 · Rate 2.0% Posts 489 · Views 5,657 · Avg Likes 502 · Avg Comments 39 · Avg Views 5,657	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 10% 45-64: 3%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (33%) BRAZIL (7%) MEXICO (6%) PERU (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (33%), BRAZIL (7%), MEXICO (6%)
Platform Engagement	Instagram: 302 avg likes/post · Tiktok: 886 avg views/post · Youtube: 4,771 avg views/post	Best reach: Youtube 4,771 avg views; best engagement: Instagram 302 avg likes

Top Brand Affinities

MOOG

Score: 44.38

Live Nation

Score: 25.34

Warby Parker

Score: 22.80

Ableton

Score: 15.30

Akai

Score: 13.68

Mixcloud

Score: 12.89

Amazon Music

Score: 10.12

Madewell

Score: 10.04

Pro Tools

Score: 9.31

Coachella

Score: 8.52

J.Crew

Score: 7.92

Lollapalooza

Score: 7.32

Brand	Category	Score
MOOG		44.38
Live Nation		25.34
Warby Parker		22.80
Ableton		15.30
Akai		13.68
Mixcloud		12.89
Amazon Music		10.12
Madewell		10.04
Pro Tools		9.31
Coachella		8.52
J.Crew		7.92
Lollapalooza		7.32
Glossier		7.01
Spotify Music		6.97
Free People		6.67
Anthropologie		6.40
Pioneer		6.17
Coors		6.14
SoundCloud		5.95
Oculus		5.80
Urban Outfitters		5.69
Paramount Pictures		5.50
Kodak		5.37
Kickstarter		5.34
Polaroid		5.15
Pilsner Urquell		4.91
Pacific Northwest Wonderland		4.83
Taco Bell		4.69
Verizon		4.69
Columbia Pictures		4.60
Airbnb		4.19
Fujifilm		3.91
Tinder		3.85
Comedy Central		3.82
Dr. Martens		3.80
MTV		3.79
NORDSTROM		3.75
Leica		3.74
Emporium		3.56
Gatorade		3.45
Bethesda Softworks		3.37
Nickelodeon		3.30
Warner Bros		3.18
Beats Electronics		3.14
Showtime		3.12
Lululemon Athletica		3.00
Cadillac		2.94
Carhartt		2.88
NHL		2.73
Nintendo		2.67