Sly & The Family Stone Brand Affinity ranks highest Ampeg at 66.83% . Very Strong. Score DMDB 61.73% | Fanbase 50.23%

Sly & The Family Stone — r&b, funk & soul artist from US.

Sly & the Family Stone, led by Sly Stone, was a pioneering group in the late '60s, blending soul, rock, R&B, psychedelia, and funk. Notably, they were the…

Sly & The Family Stone

Recognizable

Country: US | Artist ID: 11e81bc1-64ec-ac54-aa0d-a0369fe50396

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Genres

r&b, funk & soulr&b/soulclassic soulfunksouldiscomotownpsychedelic soulrockrockfunk rockclassic rockfolk & traditionalfolk rock

Influential: 61.73% Fanbase: 50.23% Trending: 67.48%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 66.83% • Very Strong

As of 2025-09-10

21,002

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.73% | Fanbase 50.23% | Trending 67.48% | CAREER STAGE: MAINSTREAM

Biography

Sly & the Family Stone, led by Sly Stone, was a pioneering group in the late '60s, blending soul, rock, R&B, psychedelia, and funk. Notably, they were the first fully integrated band in rock history, with members of various racial backgrounds. Their music, characterized by innovative arrangements and social commentary, influenced soul, funk, and hip-hop. Despite early success, Sly Stone's personal struggles with drug addiction impacted the band's trajectory.

Sly Stone, born Sylvester Stewart in 1944, began his music career in the '60s in San Francisco. Forming Sly & the Family Stone in 1966, the multiracial group achieved commercial success with hits like "Everyday People" and "Stand!" However, internal conflicts and Sly's drug issues led to lineup changes and a decline in the band's popularity. Despite attempts at comebacks, Sly Stone's addiction continued to overshadow his music career, ultimately leading to his retreat from the spotlight.

Report Date: 2025-09-10

Sly & The Family Stone connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, ITALY, BRAZIL. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 16,350 avg views per post; Youtube adds dependable engagement depth. Overlap with Ampeg, MOOG, Warner Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sly & The Family Stone moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sly & The Family Stone score 3.34% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Warner Music

Followers:21,002

Engagements:702

Rate:3.3%

Posts:180

Avg Likes:670

Avg Comments:35

Avg Views:16,350

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,002 · Engagements 702 · Rate 3.3% Posts 180 · Views 16,350 · Avg Likes 670 · Avg Comments 35 · Avg Views 16,350	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 35-44: 24% 45-64: 24% 18-24: 21%	Largest: 25-34 (28%); next: 35-44 (24%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (58%) ITALY (6%) BRAZIL (5%) JAPAN (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (58%), ITALY (6%), BRAZIL (5%)
Platform Engagement	Instagram: 211 avg likes/post · Youtube: 16,350 avg views/post	Best reach: Youtube 16,350 avg views; best engagement: Youtube 459 avg likes

Top Brand Affinities

Ampeg

Score: 66.83

MOOG

Score: 65.02

Warner Music

Score: 37.50

Akai

Score: 35.68

Mixcloud

Score: 30.33

Live Nation

Score: 28.05

Pro Tools

Score: 26.50

Amazon Music

Score: 22.41

WNBA

Score: 19.51

Akg

Score: 15.42

Ableton

Score: 12.53

iHeartRadio Music Awards

Score: 12.05

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Top Brand Affinities

Brand	Category	Score
Ampeg		66.83
MOOG		65.02
Warner Music		37.50
Akai		35.68
Mixcloud		30.33
Live Nation		28.05
Pro Tools		26.50
Amazon Music		22.41
WNBA		19.51
Akg		15.42
Ableton		12.53
iHeartRadio Music Awards		12.05
Pioneer		11.50
HBO Max		10.65
MTV		8.61
FOX		8.58
Beats Electronics		8.09
Spotify Music		7.97
NBC		7.77
CNN		6.78
Warner Bros		6.10
Leica		5.98
ESPN		5.90
SoundCloud		5.77
Cadillac		5.75
Clarks		5.68
Paramount Pictures		5.33
Columbia Pictures		5.23
Lollapalooza		4.99
Kodak		4.73
Kickstarter		4.44
Comedy Central		4.22
Los Angeles Lakers		3.96
Cartoon Network		3.91
Philips		3.47
NFL		3.42
Hennessy		3.38
Snoopy And The Peanuts Gang		3.37
NBA		3.06
Universal		3.03
BBC		2.93
Pixar		2.68
Emporium		2.59
Coachella		2.53
Amazon		2.50
The Olympic Games		2.43
Transformers		2.40
CBS		2.40
Star Wars		2.34
Nickelodeon		2.19