Slumberjack

Slumberjack

Country: AU

Influence: 54.87% Fanbase: 34.55% Trending: 65.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 89.57% • Very Strong

As of 2025-09-08

47,650

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:50:41 UTC

Genres

rockrockhip-hop & rapelectronic traptrap/future basselectronicelectronicelectro housefuture bassvapor twitchbass trap

Biography

SLUMBERJACK, known for their dance-pop hits in Australia, shifted to darker, rave-ready tracks in 2023 with releases on labels like Sable Valley and Deadbeats. Their latest EP, "Generations," dropped in 2024 via Thrive Music. Since their formation, the duo has earned three Gold records, toured globally, performed at major festivals, amassed over 175 million streams, and collaborated with industry heavyweights like What So Not and Alison Wonderland, solidifying their status as innovative forces in electronic music.

Slumberjack Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Slumberjack stands out with 18-24 & 25-34 audiences across UNITED STATES, AUSTRALIA, INDIA. The profile is heavily male (79%), and content lands hardest on Youtube, where posts average 764 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with iHeartRaves, Ableton, Phase One, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Slumberjack a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Slumberjack score 0.70%Low bucket.
Brand: iHeartRavesBrand: AbletonBrand: Phase One
Followers:47,650
Engagements:334
Rate:0.7%
Posts:185
Views:764
Avg Likes:333
Avg Comments:25
Avg Views:764

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 47,650 · Engagements 334 · Rate 0.7%
Posts 185 · Views 764 · Avg Likes 333 · Avg Comments 25 · Avg Views 764
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 38%
35-44: 8%
13-17: 4%
Largest: 18-24 (48%); next: 25-34 (38%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (23%)
AUSTRALIA (15%)
INDIA (8%)
MALAYSIA (5%)
BRAZIL (5%)
Top regions: UNITED STATES (23%), AUSTRALIA (15%), INDIA (8%)
Platform Engagement Instagram: 316 avg likes/post · Youtube: 764 avg views/post Best reach: Youtube 764 avg views; best engagement: Instagram 316 avg likes

Top Brand Affinities

iHeartRaves
Score: 89.57
Ableton
Score: 49.02
Phase One
Score: 44.15
Pioneer
Score: 35.73
Launchpad
Score: 30.93
MOOG
Score: 28.77
Mixcloud
Score: 26.59
Vegemite
Score: 23.08
Live Nation
Score: 21.00
Trancefamily
Score: 18.79
SoundCloud
Score: 16.97
Akai
Score: 16.56
Brand Category Score
iHeartRaves 89.57
Ableton 49.02
Phase One 44.15
Pioneer 35.73
Launchpad 30.93
MOOG 28.77
Mixcloud 26.59
Vegemite 23.08
Live Nation 21.00
Trancefamily 18.79
SoundCloud 16.97
Akai 16.56
Qantas 16.23
Amazon Music 14.37
Tomorrowland 14.35
Coachella 11.28
Sennheiser 10.00
Beats Electronics 8.83
Kmart 8.83
Pro Tools 8.57
Sunnies Studios 8.43
Woolworths 8.32
Holden 6.95
Lollapalooza 6.05
New Line Cinema 5.92
Spotify Music 5.64
Stüssy 4.65
Smirnoff 4.24
iHeartRadio Music Awards 4.20
Billabong 3.48
Tinder 3.39
Red Bull 3.32
Showtime 3.11
MTV 2.97
Geocaching 2.85
Ubisoft 2.66
Hennessy 2.62
Polaroid 2.57
A Game of Tones 2.55
GoPro 2.49
Lush 2.49
Monster Beverage 2.44
Chrysler 2.42
Emporium 2.42
Paramount Pictures 2.38
Jack Daniels 2.32
Mazda 2.25
McLaren 2.12
Aperol 2.11
Kodak 2.10

Official Profiles

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Artist: Slumberjack

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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