Slum Village

Slum Village — r&b, funk & soul artist from US.

Emerging from Detroit's Conant Gardens, Slum Village is more than a musical group - it's a tight-knit brotherhood formed by T3, Baatin, and the iconic J Dilla.…

Influence: 61.89% Fanbase: 45.98% Trending: 69.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shinola • 109.93% • Very Strong

As of 2025-09-10

102,553

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:06:45 UTC

Genres

r&b, funk & soulindie soulneo soulhip-hop & raphip hophip-hop/rapdetroit hip hopalternative hip hopcontemporary hip hop

Biography

Emerging from Detroit's Conant Gardens, Slum Village is more than a musical group - it's a tight-knit brotherhood formed by T3, Baatin, and the iconic J Dilla. Initially known as "Ssenepod," they evolved into the revered name we know today, crafting raw underground beats in Dilla's basement before gaining critical acclaim and commercial success in 1998. Despite J Dilla's departure in 2000, his influence remains palpable in the group's DNA as T3 and Baatin continued to innovate with albums like "Trinity" and "Detroit Deli."

With the addition of Grammy-nominated producer Young RJ in 2009, Slum Village's legacy has thrived, with releases such as "Villa Manifesto" and "YES," featuring posthumous productions from Dilla. Over 12 years together, T3 and Young RJ uphold the group's original vision while injecting it with fresh energy, as evident in their latest single "Request," showcasing their ongoing commitment to pushing boundaries and captivating global audiences.

Top Brand Affinities

Report Date: 2025-09-10

Slum Village resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (78%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (3,030 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Shinola, Akai, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Slum Village score 0.29% — Low bucket.

Brand: ShinolaBrand: AkaiBrand: Mixcloud

Followers:102,553

Engagements:300

Rate:0.3%

Posts:791

Avg Likes:285

Avg Comments:30

Avg Views:3,030

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 102,553 · Engagements 300 · Rate 0.3% Posts 791 · Views 3,030 · Avg Likes 285 · Avg Comments 30 · Avg Views 3,030	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 30% 35-44: 16% 45-64: 3%	Largest: 25-34 (49%); next: 18-24 (30%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (46%) BRAZIL (6%) UNITED KINGDOM (6%) SOUTH AFRICA (4%) FRANCE (3%)	Top regions: UNITED STATES (46%), BRAZIL (6%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 148 avg likes/post · Youtube: 3,030 avg views/post	Best reach: Youtube 3,030 avg views; best engagement: Instagram 148 avg likes

Top Brand Affinities

Shinola

Score: 109.93

Akai

Score: 102.55

Mixcloud

Score: 59.35

MOOG

Score: 33.90

Live Nation

Score: 31.07

Ableton

Score: 27.03

Pro Tools

Score: 22.63

Beats Electronics

Score: 21.72

Pioneer

Score: 20.27

Amazon Music

Score: 20.24

Marc O'Polo

Score: 15.93

SoundCloud

Score: 12.63

Brand	Category	Score
Shinola		109.93
Akai		102.55
Mixcloud		59.35
MOOG		33.90
Live Nation		31.07
Ableton		27.03
Pro Tools		22.63
Beats Electronics		21.72
Pioneer		20.27
Amazon Music		20.24
Marc O'Polo		15.93
SoundCloud		12.63
New Era		11.52
iHeartRadio Music Awards		8.36
Spotify Music		7.73
ESPN		7.62
Sneaker News		7.52
Sneakerhead		7.50
Stüssy		6.90
Los Angeles Lakers		6.84
Hennessy		6.62
Carhartt		6.39
CNN		6.35
MTV		5.91
Champion		5.82
Sega		5.71
NBA		5.67
Clarks		5.52
NFL		4.92
Mortal Kombat		4.70
Timberland		4.58
Kickstagram		4.47
Warner Bros		4.16
NBC		4.16
Nice Kicks		4.14
Paramount Pictures		3.91
Verizon		3.52
Universal		3.51
Columbia Pictures		3.45
Matrix		3.45
Supreme		3.26
Bacardi		3.14
ASOS		3.09
Cadillac		3.00
NHL		2.99
New Balance		2.99
Fila		2.96
Polo Ralph Lauren		2.92
Kodak		2.76
Transformers		2.75