slowthai

slowthai — hip-hop & rap artist from GB.

Slowthai's success lies in his unwavering honesty and relatability, as seen in his determination to overcome personal struggles and imperfections in his music.…

Influence: 60.94% Fanbase: 46.78% Trending: 68.02% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 15.86% • Very Strong

As of 2025-09-09

1,041,819

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:15 UTC

Genres

hip-hop & raphip hopraphip-hop/rapunderground hip hopuk hip hopuk alternative hip hop

Biography

Slowthai's success lies in his unwavering honesty and relatability, as seen in his determination to overcome personal struggles and imperfections in his music. His second album 'TYRON' challenges the culture of purity by embracing imperfections and contradictions, offering a refreshing resistance to moral superiority. Slowthai's unique sound combines elements of Grime and punk, making him a distinctively British artist with a raw and aggrieved style.

Top Brand Affinities

Report Date: 2025-09-09

slowthai builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily male (81%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (457,300 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Fred Perry, Jean Paul Gaultier, Stone Island point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist slowthai score 3.56% — Very Strong bucket.

Brand: Fred PerryBrand: Jean Paul GaultierBrand: Stone Island

Followers:1,041,819

Engagements:37,108

Rate:3.6%

Posts:63

Avg Likes:32,785

Avg Comments:380

Avg Views:588,448

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,041,819 · Engagements 37,108 · Rate 3.6% Posts 63 · Views 588,448 · Avg Likes 32,785 · Avg Comments 380 · Avg Views 588,448	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 13-17: 7% 35-44: 6%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (25%) UNITED STATES (17%) AUSTRALIA (5%) POLAND (4%) RUSSIA (4%)	Top regions: UNITED KINGDOM (25%), UNITED STATES (17%), AUSTRALIA (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 457,300 avg views/post · Youtube: 131,148 avg views/post	Best reach: Tiktok 457,300 avg views; best engagement: Tiktok 30,150 avg likes

Top Brand Affinities

Fred Perry

Score: 15.86

Jean Paul Gaultier

Score: 15.31

Stone Island

Score: 14.84

Acne Studios

Score: 13.56

Palm Angels

Score: 12.60

Selfridges

Score: 11.91

Arc'teryx

Score: 11.44

Vauxhall

Score: 10.54

Depop

Score: 10.27

Stüssy

Score: 10.13

Ableton

Score: 10.07

Maison Margiela

Score: 9.31

Brand	Category	Score
Fred Perry		15.86
Jean Paul Gaultier		15.31
Stone Island		14.84
Acne Studios		13.56
Palm Angels		12.60
Selfridges		11.91
Arc'teryx		11.44
Vauxhall		10.54
Depop		10.27
Stüssy		10.13
Ableton		10.07
Maison Margiela		9.31
JACQUEMUS		8.53
SoundCloud		8.44
Vivienne Westwood		8.44
Foot Locker		8.12
MISSGUIDED		7.50
Tate Modern		7.33
Kodak		6.56
Dr. Martens		6.19
Moncler		6.06
Carlsberg		6.05
Supreme		5.89
Carhartt		5.32
Alexander McQueen		5.24
ASOS		5.23
Champion		5.13
Tesco		5.05
Loewe		4.87
Guinness		4.85
boohoo		4.54
The North Face		4.47
Urban Outfitters		4.39
Coach		4.15
Beats Electronics		3.91
Spotify Music		3.85
Topshop		3.68
Fujifilm		3.64
Coachella		3.63
Polaroid		3.57
BALMAIN		3.45
Aperol		3.19
Balenciaga		3.15
Olympus		3.01
Burberry		2.94
New Balance		2.91
Lacoste		2.89
Polo Ralph Lauren		2.82
Lollapalooza		2.79
ASICS		2.77