Sleeping at Last Brand Affinity ranks highest Madewell at 9.53% . Very Strong. Score DMDB 66.18% | Fanbase 60.15%

Sleeping at Last — pop artist from US.

Sleeping At Last is the artistic alias of Ryan O’Neal, a singer-songwriter, producer, and composer based in Chicago. Known for his music featured in various TV…

Sleeping at Last

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc9-8684-12a0-8aa2-a0369fe50396

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Genres

poppopchamber popindie cafe popindie popalternativedreamospiritualsambient worshipfolk & traditionalsinger/songwriter

Influential: 66.18% Fanbase: 60.15% Trending: 69.20%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Madewell • 9.53% • Very Strong

As of 2025-09-10

1,323,360

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.18% | Fanbase 60.15% | Trending 69.20% | CAREER STAGE: MAINSTREAM

Biography

Sleeping At Last is the artistic alias of Ryan O’Neal, a singer-songwriter, producer, and composer based in Chicago. Known for his music featured in various TV shows, films, and commercials, Sleeping At Last has released multiple full-length albums and embarked on tours before transitioning to creating long-form series of songs. In 2011, he unveiled the 36-song collection "Yearbook," followed by the thematic series "Atlas" in 2014. The "Atlas" project consists of three chapters, with the third chapter set to explore the concept of voluntary human development starting in 2021. Additionally, Sleeping At Last produces space-inspired music under the ongoing series "Astronomy" and periodically releases cover songs compiled into volumes.

Throughout his career, Sleeping At Last, the moniker of Ryan O’Neal, has garnered recognition for his music featured in a variety of media platforms. Transitioning from traditional album releases and touring, he embarked on creating thematic series of songs, starting with the 36-song collection "Yearbook" in 2011. Subsequently, the "Atlas" series commenced in 2014, exploring different themes through a collection of songs. In addition to his series projects, Sleeping At Last continues to produce space-inspired music under the ongoing "Astronomy" series and periodically releases cover songs compiled into volumes.

Report Date: 2025-09-10

Sleeping at Last reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The base is heavily female (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (40,900 avg views per post); Tiktok layers on depth and replies. The audience sits near Madewell, Chick-fil-A, Anthropologie, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sleeping at Last score 0.52% — Low bucket.

Brand: MadewellBrand: Chick-fil-ABrand: Anthropologie

Followers:1,323,360

Engagements:6,934

Rate:0.5%

Posts:4,279

Avg Likes:6,052

Avg Comments:87

Avg Views:44,605

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,323,360 · Engagements 6,934 · Rate 0.5% Posts 4,279 · Views 44,605 · Avg Likes 6,052 · Avg Comments 87 · Avg Views 44,605	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (24%) BRAZIL (13%) INDONESIA (5%) UNITED KINGDOM (5%) CANADA (4%)	Top regions: UNITED STATES (24%), BRAZIL (13%), INDONESIA (5%)
Platform Engagement	Instagram: 1,110 avg likes/post · Tiktok: 40,900 avg views/post · Youtube: 3,705 avg views/post	Best reach: Tiktok 40,900 avg views; best engagement: Tiktok 4,537 avg likes

Top Brand Affinities

Madewell

Score: 9.53

Chick-fil-A

Score: 8.39

Anthropologie

Score: 6.10

Free People

Score: 6.08

Pacific Northwest Wonderland

Score: 6.01

Kroger

Score: 5.72

Target

Score: 5.15

ABC

Score: 4.54

Showtime

Score: 4.50

Verizon

Score: 4.35

Airbnb

Score: 4.26

Kickstarter

Score: 4.06

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Top Brand Affinities

Brand	Category	Score
Madewell		9.53
Chick-fil-A		8.39
Anthropologie		6.10
Free People		6.08
Pacific Northwest Wonderland		6.01
Kroger		5.72
Target		5.15
ABC		4.54
Showtime		4.50
Verizon		4.35
Airbnb		4.26
Kickstarter		4.06
Urban Outfitters		3.75
OLD NAVY		3.34
NBC		3.19
Busch		3.16
Summit Entertainment		3.13
Polaroid		3.11
Walmart		3.00
Costco		2.96
Prismacolor		2.94
Spotify Music		2.88
BBC		2.84
Carhartt		2.76
Chipotle Mexican Grill		2.75
Lululemon Athletica		2.65
Pixar		2.53
Primark		2.50
Paramount Pictures		2.46
Lollapalooza		2.45
Garnier		2.32
ASOS		2.24
Walt Disney		2.16
Coachella		2.16
Kodak		2.11
Nickelodeon		2.05
WWE		2.04
Starbucks		2.02
Amazon		2.01
Netflix		1.99
AMC		1.99
LEGOLAND		1.99
Dr. Martens		1.94
Sunnies Studios		1.93
The Olympic Games		1.90
Fujifilm		1.90
Etsy		1.79
Star Wars		1.78
Marvel Entertainment		1.76
HBO		1.76