Sleeping at Last
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
1,323,360
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-08 03:36:51 UTC
Genres
Biography
Throughout his career, Sleeping At Last, the moniker of Ryan O’Neal, has garnered recognition for his music featured in a variety of media platforms. Transitioning from traditional album releases and touring, he embarked on creating thematic series of songs, starting with the 36-song collection "Yearbook" in 2011. Subsequently, the "Atlas" series commenced in 2014, exploring different themes through a collection of songs. In addition to his series projects, Sleeping At Last continues to produce space-inspired music under the ongoing "Astronomy" series and periodically releases cover songs compiled into volumes.
Sleeping at Last reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The base is heavily female (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (40,900 avg views per post); Tiktok layers on depth and replies. The audience sits near Madewell, Chick-fil-A, Anthropologie, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,323,360 · Engagements 6,934 · Rate 0.5% Posts 4,279 · Views 44,605 · Avg Likes 6,052 · Avg Comments 87 · Avg Views 44,605 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 25% 13-17: 9% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (25%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (24%) BRAZIL (13%) INDONESIA (5%) UNITED KINGDOM (5%) CANADA (4%) |
Top regions: UNITED STATES (24%), BRAZIL (13%), INDONESIA (5%) |
| Platform Engagement | Instagram: 1,110 avg likes/post · Tiktok: 40,900 avg views/post · Youtube: 3,705 avg views/post | Best reach: Tiktok 40,900 avg views; best engagement: Tiktok 4,537 avg likes |
Top Brand Affinities
Madewell
Chick-fil-A
Anthropologie
Free People
Pacific Northwest Wonderland
Kroger
Target
ABC
Showtime
Verizon
Airbnb
Kickstarter
| Brand | Category | Score |
|---|---|---|
| Madewell | 9.53 | |
| Chick-fil-A | 8.39 | |
| Anthropologie | 6.10 | |
| Free People | 6.08 | |
| Pacific Northwest Wonderland | 6.01 | |
| Kroger | 5.72 | |
| Target | 5.15 | |
| ABC | 4.54 | |
| Showtime | 4.50 | |
| Verizon | 4.35 | |
| Airbnb | 4.26 | |
| Kickstarter | 4.06 | |
| Urban Outfitters | 3.75 | |
| OLD NAVY | 3.34 | |
| NBC | 3.19 | |
| Busch | 3.16 | |
| Summit Entertainment | 3.13 | |
| Polaroid | 3.11 | |
| Walmart | 3.00 | |
| Costco | 2.96 | |
| Prismacolor | 2.94 | |
| Spotify Music | 2.88 | |
| BBC | 2.84 | |
| Carhartt | 2.76 | |
| Chipotle Mexican Grill | 2.75 | |
| Lululemon Athletica | 2.65 | |
| Pixar | 2.53 | |
| Primark | 2.50 | |
| Paramount Pictures | 2.46 | |
| Lollapalooza | 2.45 | |
| Garnier | 2.32 | |
| ASOS | 2.24 | |
| Walt Disney | 2.16 | |
| Coachella | 2.16 | |
| Kodak | 2.11 | |
| Nickelodeon | 2.05 | |
| WWE | 2.04 | |
| Starbucks | 2.02 | |
| Amazon | 2.01 | |
| Netflix | 1.99 | |
| AMC | 1.99 | |
| LEGOLAND | 1.99 | |
| Dr. Martens | 1.94 | |
| Sunnies Studios | 1.93 | |
| The Olympic Games | 1.90 | |
| Fujifilm | 1.90 | |
| Etsy | 1.79 | |
| Star Wars | 1.78 | |
| Marvel Entertainment | 1.76 | |
| HBO | 1.76 |
Official Profiles
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LoginArtist: Sleeping at Last
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-01 04:00 UTC | Sleeping at Last | Walt Disney Theater at Dr. Phillips Center for Performing Arts | Orlando, United States |
