Sleep Theory
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
1,143,780
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 08:00:35 UTC
Genres
Biography
Sleep Theory cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (68%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 53,700 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Arctic Fox hair Color, AutoZone, Miller Lite, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,143,780 · Engagements 10,779 · Rate 0.9% Posts 818 · Views 63,164 · Avg Likes 10,213 · Avg Comments 200 · Avg Views 63,164 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 41% 35-44: 11% 13-17: 3% |
Largest: 25-34 (41%); next: 18-24 (41%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (56%) UNITED KINGDOM (4%) BRAZIL (4%) INDONESIA (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (56%), UNITED KINGDOM (4%), BRAZIL (4%) |
| Platform Engagement | Instagram: 4,795 avg likes/post · Tiktok: 53,700 avg views/post · Youtube: 9,464 avg views/post | Best reach: Tiktok 53,700 avg views; best engagement: Instagram 4,795 avg likes |
Top Brand Affinities
Arctic Fox hair Color
AutoZone
Miller Lite
Hot Topic
Amazon Music
Taco Bell
FedEx
Influenster
Publix
GameStop
ULTA Beauty
Outlast
| Brand | Category | Score |
|---|---|---|
| Arctic Fox hair Color | 31.01 | |
| AutoZone | 23.53 | |
| Miller Lite | 19.84 | |
| Hot Topic | 13.37 | |
| Amazon Music | 10.52 | |
| Taco Bell | 9.59 | |
| FedEx | 9.52 | |
| Influenster | 9.15 | |
| Publix | 8.95 | |
| GameStop | 8.90 | |
| ULTA Beauty | 8.80 | |
| Outlast | 8.43 | |
| Jameson | 8.17 | |
| Verizon | 8.06 | |
| Bath & Body Works | 8.05 | |
| Bud Light | 7.33 | |
| Walgreens | 7.20 | |
| Lime Crime | 6.43 | |
| Power Rangers | 6.17 | |
| WWE | 6.09 | |
| Coors | 6.04 | |
| Resident Evil | 5.84 | |
| Gillette | 5.66 | |
| Smashbox | 5.52 | |
| MamaBear | 5.42 | |
| God of War | 5.40 | |
| Kroger | 5.30 | |
| Final Fantasy | 5.04 | |
| Mortal Kombat | 4.89 | |
| GMC | 4.88 | |
| Monster Beverage | 4.77 | |
| Chick-fil-A | 4.64 | |
| Under Armour | 4.59 | |
| Dunkin' Donuts | 4.47 | |
| The Home Depot | 4.40 | |
| Spotify Music | 4.26 | |
| Walmart | 4.18 | |
| OLD NAVY | 4.16 | |
| Harley-Davidson | 4.15 | |
| Heinz | 4.13 | |
| AMC | 4.12 | |
| SoundCloud | 4.10 | |
| NHL | 4.08 | |
| Sega | 4.06 | |
| Gatorade | 4.00 | |
| Jeep | 3.96 | |
| Showtime | 3.93 | |
| Tarte Cosmetics | 3.93 | |
| Acura | 3.93 | |
| Target | 3.92 |
Official Profiles
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LoginArtist: Sleep Theory
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 04:00 UTC | Papa Roach, The Used, Sleep Theory | Place Bell | Laval, Canada | |
| 2025-12-11 04:00 UTC | Papa Roach, The Used, Sleep Theory | Scotiabank Centre | Halifax, Canada | |
| 2025-12-13 03:00 UTC | Shinedown, Daughtry, The Pretty Reckless, Des Rocs | Angel Of The Winds Arena | Everett, United States | |
| 2026-01-27 03:00 UTC | ShipRocked Cruise 2026 | Port of Miami | Miami, United States | — |
| 2026-02-09 03:00 UTC | Sleep Theory, Pretty Wild, The Pretty Wild | The Garage | London, United Kingdom | |
| 2026-02-10 03:00 UTC | Sleep Theory | O2 Ritz Manchester | Manchester, United Kingdom | |
| 2026-02-10 03:30 UTC | Sleep Theory, Pretty Wild | Academy2 | Manchester, United Kingdom | |
| 2026-02-12 03:00 UTC | Sleep Theory, Pretty Wild, The Pretty Wild | O2 Institute Birmingham | Birmingham, United Kingdom | |
| 2026-02-13 03:00 UTC | Sleep Theory, Pretty Wild, The Pretty Wild | O2 Forum Kentish Town | London, United Kingdom | |
| 2026-02-15 03:00 UTC | Sleep Theory | Melkweg | Amsterdam, Netherlands | |
| 2026-02-16 03:30 UTC | Sleep Theory | Nouveau Casino | Paris, France | |
| 2026-02-17 03:00 UTC | Sleep Theory | Kavka | Antwerp, Belgium | |
| 2026-02-19 04:00 UTC | Sleep Theory | Uebel & Gefährlich | Hamburg, Germany | |
| 2026-02-20 04:00 UTC | Sleep Theory | Hole44 | Berlin, Germany | |
| 2026-02-21 03:00 UTC | Sleep Theory | Hydrozagadaka | Warsaw, Poland | |
| 2026-02-22 04:00 UTC | Sleep Theory, Pretty Wild | Hydrozagadka | Warsaw, Poland | |
| 2026-02-23 03:00 UTC | Sleep Theory | Futurum Music Bar | Capital City of Prague, Czechia | |
| 2026-02-24 03:00 UTC | Sleep Theory | Flex | Vienna, Austria | |
| 2026-02-26 03:00 UTC | Sleep Theory | Slaughter Club | Paderno Dugnano, Italy | |
| 2026-02-27 03:00 UTC | Sleep Theory | Dynamo | Zürich, Switzerland | |
| 2026-02-28 03:00 UTC | Sleep Theory | Technikum | Grafing, Germany | |
| 2026-02-28 04:00 UTC | Sleep Theory | Technikum (im Werksviertel Mitte) | Munich, Germany | |
| 2026-03-02 03:00 UTC | Sleep Theory | Carlswerk Victoria | Cologne, Germany |
