Slank Brand Affinity ranks highest Garuda Indonesia at 24.98% . Very Strong. Score DMDB 57.83% | Fanbase 50.42%

Slank — pop artist from ID.

Formed in Jakarta in 1983, Slank is an Indonesian band known for their resilience in the face of constant roster changes and internal tensions. Despite these…

Slank

Established

Country: ID | Artist ID: 11e81bc6-c433-0aaa-8c82-a0369fe50396

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Genres

popindonesian popindonesian indierockrockclassic indonesian rockindonesian rockindonesian alternative rockpop rockblues rockhard rockreggaeindonesian reggaebluesindonesian blues

Influential: 57.83% Fanbase: 50.42% Trending: 61.53%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 24.98% • Very Strong

As of 2025-09-10

1,649,743

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 57.83% | Fanbase 50.42% | Trending 61.53% | CAREER STAGE: MID_LEVEL

Biography

Formed in Jakarta in 1983, Slank is an Indonesian band known for their resilience in the face of constant roster changes and internal tensions. Despite these challenges, the group, consisting of Kaka, Pay, Bongky Marcel, Indra Qadarsih, and Bimbim, released over 20 albums during their 25-year career. Slank's debut album, Suit Suit...Hehehe, was released in 1991, marking the beginning of a successful discography that saw commercial success despite ongoing defections and internal conflicts. Over the years, Slank managed to overcome negativity, increasing their global presence through tours and maintaining a strong commercial appeal. Their 20th album, Slow But Sure, was released in 2007, showcasing the band's enduring musical journey.

Report Date: 2025-09-10

Slank has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, UNITED STATES, MALAYSIA. A heavily male (81%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 30,399 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Garuda Indonesia, Daihatsu, Carrefour signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Slank score 0.31% — Low bucket.

Brand: Garuda IndonesiaBrand: DaihatsuBrand: Carrefour

Followers:1,649,743

Engagements:5,109

Rate:0.3%

Posts:2,785

Avg Likes:5,009

Avg Comments:153

Avg Views:30,399

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,649,743 · Engagements 5,109 · Rate 0.3% Posts 2,785 · Views 30,399 · Avg Likes 5,009 · Avg Comments 153 · Avg Views 30,399	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 8% 13-17: 7%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	INDONESIA (97%) UNITED STATES (1%) MALAYSIA (1%) JAPAN (0%) TAIWAN (0%)	Top regions: INDONESIA (97%), UNITED STATES (1%), MALAYSIA (1%)
Platform Engagement	Instagram: 4,268 avg likes/post · Youtube: 30,399 avg views/post	Best reach: Youtube 30,399 avg views; best engagement: Instagram 4,268 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 24.98

Daihatsu

Score: 9.20

Carrefour

Score: 5.04

Nokia

Score: 3.61

Hot Wheels

Score: 3.52

Yamaha

Score: 3.51

Bajaj

Score: 3.38

ASUS

Score: 3.12

Volvo

Score: 3.02

Honda

Score: 2.87

Intel

Score: 2.72

Suzuki

Score: 2.70

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		24.98
Daihatsu		9.20
Carrefour		5.04
Nokia		3.61
Hot Wheels		3.52
Yamaha		3.51
Bajaj		3.38
ASUS		3.12
Volvo		3.02
Honda		2.87
Intel		2.72
Suzuki		2.70
Xiaomi		2.63
Scion		2.38
Universal		2.35
Petronas		2.32
Mitsubishi Motors		2.31
Transformers		2.10
Converse		2.05
Boeing		2.05
Mitsubishi		1.93
KFC		1.41
Toyota		1.41
Vans		1.39
Samsung Group		1.35
Reebok		1.30
National Geographic		1.28
KTM		1.23
Fujifilm		1.22
Huawei		1.18
Snapseed		1.17
Google		1.13
UNIQLO		1.12
New Balance		1.09
musical.ly		1.06
SheInside		0.97
FIFA		0.88
Levi's		0.88
Puma		0.87
Adidas		0.85
Spotify Music		0.82
Adobe		0.80
Sony		0.79
Canon		0.70
Marvel		0.67
Nikon		0.66
SoundCloud		0.60
Nissan		0.59
Chevrolet		0.58
Nike		0.38