Skylar Astin

Skylar Astin — pop artist from US.

Skylar is a versatile musician, skilled in piano and vocals since childhood. While recognized for singing others' songs on TV and in films, she embarked on…

Influence: 48.95% Fanbase: 15.89% Trending: 65.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Delta • 9.30% • Very Strong

As of 2025-09-10

1,213,306

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:50:38 UTC

Genres

poppop

Biography

Skylar is a versatile musician, skilled in piano and vocals since childhood. While recognized for singing others' songs on TV and in films, she embarked on creating her own music during the pandemic. Utilizing her creativity and resources, she established a home studio to write and record original tracks that reflect her personal style and energy. Skylar's music embodies the vibe she loves to immerse herself in, whether belting out tunes in the shower, cruising on a road trip, or dancing at a festival. Get ready to groove to her authentic sound.

Top Brand Affinities

Report Date: 2025-09-10

Skylar Astin maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The audience leans heavily female (78%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,838 avg views per post; Instagram functions as the community touchpoint. Affinity with Delta, Barbie, United makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skylar Astin score 1.98% — Moderate bucket.

Brand: DeltaBrand: BarbieBrand: United

Followers:1,213,306

Engagements:23,976

Rate:2.0%

Posts:1,623

Avg Likes:23,974

Avg Comments:68

Avg Views:1,838

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,213,306 · Engagements 23,976 · Rate 2.0% Posts 1,623 · Views 1,838 · Avg Likes 23,974 · Avg Comments 68 · Avg Views 1,838	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 7% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (47%) UNITED KINGDOM (9%) AUSTRALIA (7%) CANADA (5%) BRAZIL (4%)	Top regions: UNITED STATES (47%), UNITED KINGDOM (9%), AUSTRALIA (7%)
Platform Engagement	Instagram: 23,956 avg likes/post · Youtube: 1,838 avg views/post	Best reach: Youtube 1,838 avg views; best engagement: Instagram 23,956 avg likes

Top Brand Affinities

Delta

Score: 9.30

Barbie

Score: 8.87

United

Score: 7.50

Margaritaville

Score: 7.29

Tim Hortons

Score: 7.18

Glossier

Score: 6.81

Hot Topic

Score: 6.22

Coach

Score: 5.79

Bath & Body Works

Score: 5.30

Columbia Pictures

Score: 5.22

Macy's

Score: 5.14

Free People

Score: 4.94

Brand	Category	Score
Delta		9.30
Barbie		8.87
United		7.50
Margaritaville		7.29
Tim Hortons		7.18
Glossier		6.81
Hot Topic		6.22
Coach		5.79
Bath & Body Works		5.30
Columbia Pictures		5.22
Macy's		5.14
Free People		4.94
American Eagle		4.72
Paramount Pictures		4.72
Busch		4.65
ABC		4.62
Summit Entertainment		4.45
Taco Bell		4.42
Power Rangers		4.27
NORDSTROM		4.27
iHeartRadio Music Awards		4.09
Steve Madden		4.07
BarkBox		3.95
AMC		3.90
Abercrombie & Fitch		3.86
Verizon		3.85
Sunnies Studios		3.82
Bethesda Softworks		3.74
OLD NAVY		3.53
Target		3.50
Kate Spade		3.49
Showtime		3.46
Lush		3.36
Benefit Cosmetics		3.16
Urban Outfitters		2.97
Universal		2.96
CBS Television Studios		2.95
NBC		2.91
HBO		2.88
Too Faced Cosmetics		2.84
CBS		2.81
Martini		2.78
Walt Disney		2.70
GAP		2.69
Kylie Cosmetics		2.56
Urban Decay Cosmetics		2.53
Pixar		2.49
MTV		2.49
Chrysler		2.49
Walmart		2.45