SKY-HI

SKY-HI — hip-hop & rap artist from JP.

SKY-HI, a multifaceted artist in the Japanese music scene, showcases his prowess not only in rap but also in vocals, dance, and track production. As the CEO of…

Influence: 54.98% Fanbase: 45.01% Trending: 59.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jack In The Box • 38.14% • Very Strong

As of 2025-09-09

1,261,613

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:35 UTC

Genres

hip-hop & raphip-hop/rapjapanese chill rapcontemporary hip hop

Biography

SKY-HI, a multifaceted artist in the Japanese music scene, showcases his prowess not only in rap but also in vocals, dance, and track production. As the CEO of "BMSG," he explores new possibilities with self-produced, entertaining content and artist management.

Debuting in 2005 with AAA, Mitsuhiro Hidaka, known as SKY-HI, ventured into a solo career simultaneously, gaining recognition in the hip-hop scene. Signing with a major label in 2013, he has released five original albums and expanded his influence by founding "BMSG" in 2020. Additionally, he initiated the boy band audition program "THE FIRST," leading to the creation of BE:FIRST in 2021 under his production.

Top Brand Affinities

Report Date: 2025-09-09

SKY-HI reaches 18-24 & 25-34 audiences concentrated in JAPAN, UNITED STATES, INDONESIA. The demographic tilt is heavily female (66%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 51,476 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Jack In The Box, Paul Smith, Vivienne Westwood suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SKY-HI score 1.32% — Moderate bucket.

Brand: Jack In The BoxBrand: Paul SmithBrand: Vivienne Westwood

Followers:1,261,613

Engagements:16,674

Rate:1.3%

Posts:1,078

Avg Likes:16,662

Avg Comments:54

Avg Views:51,476

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,261,613 · Engagements 16,674 · Rate 1.3% Posts 1,078 · Views 51,476 · Avg Likes 16,662 · Avg Comments 54 · Avg Views 51,476	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 9% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	JAPAN (58%) UNITED STATES (6%) INDONESIA (3%) TAIWAN (3%) THAILAND (3%)	Top regions: JAPAN (58%), UNITED STATES (6%), INDONESIA (3%)
Platform Engagement	Instagram: 13,611 avg likes/post · Youtube: 51,476 avg views/post	Best reach: Youtube 51,476 avg views; best engagement: Instagram 13,611 avg likes

Top Brand Affinities

Jack In The Box

Score: 38.14

Paul Smith

Score: 19.38

Vivienne Westwood

Score: 11.77

Snoopy And The Peanuts Gang

Score: 7.57

Shake Shack

Score: 7.21

Stüssy

Score: 7.10

Maison Margiela

Score: 6.84

Daniel Wellington

Score: 6.83

UNIQLO

Score: 6.32

UGG

Score: 5.78

Furla

Score: 5.63

Olympus

Score: 5.50

Brand	Category	Score
Jack In The Box		38.14
Paul Smith		19.38
Vivienne Westwood		11.77
Snoopy And The Peanuts Gang		7.57
Shake Shack		7.21
Stüssy		7.10
Maison Margiela		6.84
Daniel Wellington		6.83
UNIQLO		6.32
UGG		5.78
Furla		5.63
Olympus		5.50
Dr. Martens		5.09
Kate Spade		4.87
Tiffany		4.85
Elle Magazine		4.74
Christian Dior		4.73
Yves Saint Laurent		4.71
Coach		4.41
Costco		4.32
Lindt		4.32
Lush		4.17
Panasonic		4.08
Summit Entertainment		4.05
Converse		3.82
Gundam		3.21
KENZO		3.17
GAP		2.98
Supreme		2.91
Marc Jacobs		2.88
Walt Disney		2.87
MAC Cosmetics		2.83
New Balance		2.80
Bulgari		2.79
Reebok		2.78
Chanel		2.67
Pokemon		2.65
IKEA		2.58
Michael Kors		2.32
Starbucks		2.30
The North Face		2.22
GIVENCHY		2.15
Vans		2.03
Tiffany & Co		2.02
Burberry		1.90
Louis Vuitton		1.80
Gucci		1.77
GoPro		1.75
Polo Ralph Lauren		1.65
Guess		1.63