Skrillex Brand Affinity ranks highest iHeartRaves at 40.00% . Very Strong. Score DMDB 78.75% | Fanbase 83.65%

Skrillex — electronic artist from US.

Sonny Moore, known professionally as Skrillex, is a record producer, DJ, musician, singer, and songwriter hailing from Los Angeles. With a career that began in…

Skrillex

Superstar

Country: US | Gender: male | Artist ID: 11e81bc8-dfb7-0d60-93ba-a0369fe50396

Find Artist

Genres

electroniccomplextroedmpop dancedancebrostepelectroelectronicdubstep

Influential: 78.75% Fanbase: 83.65% Trending: 76.30%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 40.00% • Very Strong

As of 2025-09-10

33,811,640

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 78.75% | Fanbase 83.65% | Trending 76.30% | CAREER STAGE: SUPERSTAR

Biography

Sonny Moore, known professionally as Skrillex, is a record producer, DJ, musician, singer, and songwriter hailing from Los Angeles. With a career that began in the post-hardcore band From First To Last, he transitioned to a successful solo career at the age of 19. Skrillex gained international recognition with his 2010 EP "Scary Monsters and Nice Sprites," leading to multiple Grammy wins and collaborations with artists such as Justin Bieber, Kanye West, and MIA. His label, OWSLA, has nurtured the careers of electronic music stars like Marshmello and Zedd.

In addition to his solo work, Skrillex's project with Diplo, Jack Ü, achieved chart-topping success with their album and the hit single "Where Are Ü Now" featuring Justin Bieber. Skrillex's impact on the music industry is evident through his innovative sound and influential collaborations, with ongoing projects that continue to shape the music landscape.

Report Date: 2025-09-10

Skrillex resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, MEXICO. The demographic is heavily male (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,650,000 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with iHeartRaves, Trancefamily, Pioneer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skrillex score 0.98% — Low bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Pioneer

Followers:33,811,640

Engagements:331,521

Rate:1.0%

Posts:300

Avg Likes:319,280

Avg Comments:5,063

Avg Views:2,849,264

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,811,640 · Engagements 331,521 · Rate 1.0% Posts 300 · Views 2,849,264 · Avg Likes 319,280 · Avg Comments 5,063 · Avg Views 2,849,264	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 7% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (14%) BRAZIL (10%) MEXICO (7%) ARGENTINA (6%) INDIA (5%)	Top regions: UNITED STATES (14%), BRAZIL (10%), MEXICO (7%)
Platform Engagement	Instagram: 187,208 avg likes/post · Tiktok: 1,650,000 avg views/post · Youtube: 1,199,264 avg views/post	Best reach: Tiktok 1,650,000 avg views; best engagement: Instagram 187,208 avg likes

Top Brand Affinities

iHeartRaves

Score: 40.00

Trancefamily

Score: 14.68

Pioneer

Score: 11.43

Tomorrowland

Score: 9.41

Ableton

Score: 7.65

Lollapalooza

Score: 4.34

SoundCloud

Score: 3.69

Beats Electronics

Score: 3.53

Coachella

Score: 3.05

Monster Beverage

Score: 2.86

MTV

Score: 2.46

Kodak

Score: 2.16

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Top Brand Affinities

Brand	Category	Score
iHeartRaves		40.00
Trancefamily		14.68
Pioneer		11.43
Tomorrowland		9.41
Ableton		7.65
Lollapalooza		4.34
SoundCloud		3.69
Beats Electronics		3.53
Coachella		3.05
Monster Beverage		2.86
MTV		2.46
Kodak		2.16
Pokemon Go		2.03
NBA		2.03
Vans		2.02
Red Bull		2.01
Ubisoft		1.89
The North Face		1.88
Grand Theft Auto		1.87
McLaren		1.84
Lacoste		1.84
Supreme		1.81
Heineken		1.81
A Game of Tones		1.81
Pepsi		1.72
Sneakerhead		1.69
Balenciaga		1.68
Spotify Music		1.65
Lamborghini		1.62
Sprite		1.60
National Geographic		1.54
Call of Duty		1.53
Xbox		1.53
PlayStation		1.50
NFL		1.48
Mazda		1.48
Snapseed		1.46
Dodge		1.43
Ferrari		1.42
Warner Bros		1.41
Star Wars		1.40
Activision Blizzard		1.40
Nintendo		1.39
Oakley		1.37
DC Entertainment		1.37
Ford		1.36
Nike		1.33
Yamaha		1.31
Sony		1.26
Gymshark		1.25