Skream

Skream — hip-hop & rap artist from GB.

London-based producer/DJ Skream, also known as Ollie Jones, is a versatile artist known for his contributions to dubstep and exploration of various genres like…

Influence: 61.44% Fanbase: 49.64% Trending: 67.34% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 80.83% • Very Strong

As of 2025-09-08

231,379

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 02:17:04 UTC

Genres

hip-hop & raphip-hop/rapelectronicelectronicbass musicclassic dubstepdancedubstep

Biography

London-based producer/DJ Skream, also known as Ollie Jones, is a versatile artist known for his contributions to dubstep and exploration of various genres like techno, disco, drum'n'bass, and more. His iconic track "Midnight Request Line" from his 2006 album Skream! helped shape dubstep's shift towards a more melodic and accessible sound, leading to mainstream popularity by the early 2010s. Skream's diverse career includes successful ventures such as being part of the dubstep supergroup Magnetic Man and releasing mix CDs like Fabriclive 96, showcasing his evolution into tech-house and electro styles.

Starting his music career at age 15 at the notable Big Apple record store, Skream, along with Benga and Hatcha, played a pivotal role in the early development of dubstep. His releases on labels like Tempa and Deep Medi Musik, alongside remixes for mainstream artists, contributed to dubstep's rise in popularity. Skream's transition towards techno and house music was evident in tracks like "Rollercoaster" and mix CDs like Fabriclive 96, solidifying his reputation as a dynamic artist. With a discography spanning multiple genres and collaborations with various artists, Skream continues to push boundaries in electronic music.

Top Brand Affinities

Report Date: 2025-09-08

Skream maintains consistent pull among 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, MEXICO. The audience leans heavily male (76%), so brand cues around style and status perform well. The clearest reach is on Youtube with 311,751 avg views per post; Youtube functions as the community touchpoint. Affinity with Mixcloud, Ableton, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skream score 2.19% — Strong bucket.

Brand: MixcloudBrand: AbletonBrand: Pioneer

Followers:231,379

Engagements:5,076

Rate:2.2%

Posts:3,586

Avg Likes:4,851

Avg Comments:231

Avg Views:321,419

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 231,379 · Engagements 5,076 · Rate 2.2% Posts 3,586 · Views 321,419 · Avg Likes 4,851 · Avg Comments 231 · Avg Views 321,419	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 35% 35-44: 6% 13-17: 4%	Largest: 18-24 (54%); next: 25-34 (35%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED KINGDOM (18%) UNITED STATES (13%) MEXICO (6%) BRAZIL (5%) POLAND (4%)	Top regions: UNITED KINGDOM (18%), UNITED STATES (13%), MEXICO (6%)
Platform Engagement	Instagram: 1,462 avg likes/post · Tiktok: 9,668 avg views/post · Youtube: 311,751 avg views/post	Best reach: Youtube 311,751 avg views; best engagement: Youtube 3,148 avg likes

Top Brand Affinities

Mixcloud

Score: 80.83

Ableton

Score: 42.32

Pioneer

Score: 41.65

MOOG

Score: 33.06

Akai

Score: 22.56

Trancefamily

Score: 18.62

SoundCloud

Score: 16.66

Amazon Music

Score: 15.85

Vauxhall

Score: 14.93

Tomorrowland

Score: 11.15

Sennheiser

Score: 9.98

Carlsberg

Score: 8.73

Brand	Category	Score
Mixcloud		80.83
Ableton		42.32
Pioneer		41.65
MOOG		33.06
Akai		22.56
Trancefamily		18.62
SoundCloud		16.66
Amazon Music		15.85
Vauxhall		14.93
Tomorrowland		11.15
Sennheiser		9.98
Carlsberg		8.73
Selfridges		7.46
Beats Electronics		7.36
Stone Island		6.68
Coachella		6.38
Vivienne Westwood		6.34
Stüssy		6.30
Guinness		5.51
Spotify Music		4.62
Tesco		4.48
ASOS		4.09
Harrods		3.25
Aperol		3.20
Kodak		3.11
Carhartt		3.06
Urban Outfitters		3.02
Topshop		3.01
Lollapalooza		2.94
Showtime		2.77
BBC		2.67
The North Face		2.58
ASICS		2.56
Lush		2.52
Sunnies Studios		2.51
Moschino		2.45
Sneakerhead		2.36
Dr. Martens		2.36
Heineken		2.29
New Balance		2.23
Red Bull		2.18
Budweiser		2.12
Supreme		2.09
Tinder		2.07
Warner Bros		2.01
Vans		1.94
Paramount Pictures		1.91
Primark		1.89
Reebok		1.88
Bellagio		1.87