Skrapz

Skrapz — hip-hop & rap artist from GB.

North-West London rapper Skrapz is known for his dual musical personas, seamlessly blending hard-hitting road rap with mellow, melodic vibes that reflect his…

Influence: 52.85% Fanbase: 30.02% Trending: 64.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 33.95% • Very Strong

As of 2025-09-09

287,954

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:19 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopgrimecontemporary hip hophip hop

Biography

North-West London rapper Skrapz is known for his dual musical personas, seamlessly blending hard-hitting road rap with mellow, melodic vibes that reflect his life experiences. Formerly part of garage and grime group SLK, Skrapz has since established a strong musical connection with fellow rapper Nines, both belonging to the Ice City Boyz collective. His discography includes debut album "Skrapz Is Back," sophomore release "Skrapz Is Back 2," and the more soulful "80's Baby" mixtape, culminating in the versatile fusion showcased on 2015's "The End of the Beginning."

In 2017, Skrapz dropped his second full-length album "Different Cloth," featuring collaborations with notable UK artists. After a hiatus, he returned in 2021 with the project "Be Right Back," hinting at more to come in 2023. With a new release on the horizon, Skrapz continues to evolve his sound, cementing his status as a dynamic force in the UK music scene.

Top Brand Affinities

Report Date: 2025-09-09

Skrapz keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, SPAIN, NETHERLANDS. The composition is heavily male (68%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 22,600 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Palm Angels, Stone Island, Kurt Geiger supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skrapz score 4.93% — Very Strong bucket.

Brand: Palm AngelsBrand: Stone IslandBrand: Kurt Geiger

Followers:287,954

Engagements:14,195

Rate:4.9%

Posts:647

Avg Likes:14,038

Avg Comments:181

Avg Views:22,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 287,954 · Engagements 14,195 · Rate 4.9% Posts 647 · Views 22,600 · Avg Likes 14,038 · Avg Comments 181 · Avg Views 22,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 6% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED KINGDOM (93%) SPAIN (3%) NETHERLANDS (2%) IRELAND (1%) NIGERIA (1%)	Top regions: UNITED KINGDOM (93%), SPAIN (3%), NETHERLANDS (2%)
Platform Engagement	Instagram: 12,804 avg likes/post · Tiktok: 22,600 avg views/post	Best reach: Tiktok 22,600 avg views; best engagement: Instagram 12,804 avg likes

Top Brand Affinities

Palm Angels

Score: 33.95

Stone Island

Score: 31.55

Kurt Geiger

Score: 27.13

True Religion

Score: 25.70

Sky Sports

Score: 23.79

River Island

Score: 20.36

MISSGUIDED

Score: 20.35

SUSHISAMBA

Score: 19.68

ITV

Score: 19.24

Vauxhall

Score: 18.93

Mixcloud

Score: 18.68

Audemars Piguet

Score: 14.02

Brand	Category	Score
Palm Angels		33.95
Stone Island		31.55
Kurt Geiger		27.13
True Religion		25.70
Sky Sports		23.79
River Island		20.36
MISSGUIDED		20.35
SUSHISAMBA		19.68
ITV		19.24
Vauxhall		18.93
Mixcloud		18.68
Audemars Piguet		14.02
Moncler		13.27
Selfridges		12.94
Hugo Boss		12.53
Ellesse		12.07
All Saints		11.77
Grey Goose		9.78
Marks & Spencer		9.69
Amazon Music		9.66
Ted Baker		9.63
Dsquared		9.61
Harrods		9.20
Sainsbury's		8.95
New Era		8.94
Alexander McQueen		8.92
boohoo		8.82
Foot Locker		8.79
Vivienne Westwood		8.66
SoundCloud		8.51
Next		8.40
JACQUEMUS		8.36
Andis		7.43
Primark		7.32
Maison Margiela		7.31
Seat		7.04
Beats Electronics		6.72
Armani		6.36
Topshop		6.25
Pioneer		6.07
Barber Shop Connect		5.99
Hennessy		5.55
Clarks		5.50
Versace		5.48
The North Face		5.44
Polo Ralph Lauren		5.44
Rolls-Royce		5.37
Emporio Armani		5.30
Ableton		5.28
Dr. Martens		5.20