Skold
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
60,496
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:59 UTC
Genres
Biography
Skold's career has been marked by a consistent output of solo albums and collaborations, including his fourth solo effort, Never Is Now, in 2019, followed by Dies Irae in 2021 and Seven Heads in 2023. His music reflects a dark and industrial sound that has resonated with fans of the genre for over three decades, solidifying his place in the industrial metal scene.
Skold cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, MEXICO, RUSSIA. A heavily male (65%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 8,607 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Impericon, Sugarpill Cosmetics, Ampeg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,496 · Engagements 1,108 · Rate 1.8% Posts 693 · Views 11,042 · Avg Likes 1,068 · Avg Comments 53 · Avg Views 11,042 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 39% 35-44: 12% 45-64: 4% |
Largest: 25-34 (41%); next: 18-24 (39%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (31%) MEXICO (7%) RUSSIA (6%) BRAZIL (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (31%), MEXICO (7%), RUSSIA (6%) |
| Platform Engagement | Instagram: 712 avg likes/post · Tiktok: 2,435 avg views/post · Youtube: 8,607 avg views/post | Best reach: Youtube 8,607 avg views; best engagement: Instagram 712 avg likes |
Top Brand Affinities
Impericon
Sugarpill Cosmetics
Ampeg
Arctic Fox hair Color
MOOG
Bloodborne
Konami
Resident Evil
Hot Topic
Sennheiser
Lime Crime
Fallout
| Brand | Category | Score |
|---|---|---|
| Impericon | 59.73 | |
| Sugarpill Cosmetics | 29.74 | |
| Ampeg | 29.66 | |
| Arctic Fox hair Color | 19.08 | |
| MOOG | 15.90 | |
| Bloodborne | 12.16 | |
| Konami | 11.88 | |
| Resident Evil | 11.80 | |
| Hot Topic | 10.80 | |
| Sennheiser | 8.93 | |
| Lime Crime | 8.65 | |
| Fallout | 8.60 | |
| Monster High | 8.52 | |
| Ableton | 8.51 | |
| Capcom | 7.76 | |
| Pro Tools | 7.54 | |
| The Last of Us | 7.46 | |
| Dr. Martens | 7.45 | |
| World of Warcraft | 6.86 | |
| Final Fantasy | 6.51 | |
| Omega | 6.25 | |
| Alexander McQueen | 6.17 | |
| The Witcher | 6.17 | |
| Vivienne Westwood | 6.17 | |
| Jagermeister | 6.16 | |
| Diablo | 6.00 | |
| RedBubble | 5.90 | |
| Mortal Kombat | 5.66 | |
| AMC | 5.18 | |
| Sega | 5.15 | |
| DeviantArt | 4.94 | |
| Columbia Pictures | 4.88 | |
| Comedy Central | 4.59 | |
| MTV | 4.52 | |
| Urban Decay Cosmetics | 3.98 | |
| Monster Beverage | 3.94 | |
| NYX Cosmetics | 3.71 | |
| Jack Daniels | 3.66 | |
| Spotify Music | 3.58 | |
| Bethesda Softworks | 3.56 | |
| Prismacolor | 3.53 | |
| Warner Bros | 3.39 | |
| Cartoon Network | 3.33 | |
| Star Wars | 3.31 | |
| Nintendo | 3.14 | |
| Faber-Castell | 2.81 | |
| WWE | 2.73 | |
| Polaroid | 2.72 | |
| Harley-Davidson | 2.69 | |
| Matrix | 2.55 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















