Skip Marley

Skip Marley — hip-hop & rap artist from JM.

Skip Marley, the maternal grandson of Bob Marley, has carved out his own unique sound by blending reggae with contemporary pop, rap, and rock elements. Rising…

Influence: 62.00% Fanbase: 43.09% Trending: 71.46% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 140.78% • Very Strong

As of 2025-09-10

1,800,327

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:46:13 UTC

Genres

hip-hop & raphip-hop/rapreggaereggaemodern reggaedancehallroots reggaereggae fusion

Biography

Skip Marley, the maternal grandson of Bob Marley, has carved out his own unique sound by blending reggae with contemporary pop, rap, and rock elements. Rising to fame after featuring on Katy Perry's hit "Chained to the Rhythm" in 2017, Skip continued to release singles showcasing his dynamic style. He made waves with chart-topping collaborations, such as "Slow Down" with H.E.R., leading up to his debut EP, Higher Place.

Born in Kingston, Jamaica, and raised in Miami, Skip Marley is a self-taught musician who made his stage debut at 15 under the guidance of his uncle, Stephen Marley. After signing with Island Records, Skip's singles like "Lions" and collaborations with artists like Katy Perry and H.E.R. propelled him to international success. Opting for a singles-focused approach, Skip honed his craft with tracks like "Calm Down" and "Refugee" before releasing his debut EP in 2020, which featured collaborations with artists like Rick Ross and Ari Lennox.

Top Brand Affinities

Report Date: 2025-09-10

Skip Marley is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is male-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (88,300 avg views per post); Tiktok builds the community layer. Affinity data highlights The House of Marley, Live Nation, Nasty Gal, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skip Marley score 0.54% — Low bucket.

Brand: The House of MarleyBrand: Live NationBrand: Nasty Gal

Followers:1,800,327

Engagements:9,695

Rate:0.5%

Posts:1,233

Avg Likes:9,090

Avg Comments:270

Avg Views:94,757

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,800,327 · Engagements 9,695 · Rate 0.5% Posts 1,233 · Views 94,757 · Avg Likes 9,090 · Avg Comments 270 · Avg Views 94,757	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 41% 35-44: 10% 13-17: 5%	Largest: 18-24 (41%); next: 25-34 (41%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (42%) BRAZIL (5%) UNITED KINGDOM (5%) FRANCE (3%) JAMAICA (3%)	Top regions: UNITED STATES (42%), BRAZIL (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 3,775 avg likes/post · Tiktok: 88,300 avg views/post · Youtube: 6,457 avg views/post	Best reach: Tiktok 88,300 avg views; best engagement: Tiktok 4,261 avg likes

Top Brand Affinities

The House of Marley

Score: 140.78

Live Nation

Score: 25.83

Nasty Gal

Score: 10.90

Steve Madden

Score: 9.89

Amazon Music

Score: 9.49

boohoo

Score: 9.42

Coach

Score: 8.89

Clarks

Score: 8.59

Tory Burch

Score: 6.34

iHeartRadio Music Awards

Score: 6.12

Champion

Score: 6.05

MISSGUIDED

Score: 5.53

Brand	Category	Score
The House of Marley		140.78
Live Nation		25.83
Nasty Gal		10.90
Steve Madden		9.89
Amazon Music		9.49
boohoo		9.42
Coach		8.89
Clarks		8.59
Tory Burch		6.34
iHeartRadio Music Awards		6.12
Champion		6.05
MISSGUIDED		5.53
ASOS		4.84
Ableton		4.69
Margaritaville		4.63
Alexander McQueen		4.57
SoundCloud		4.53
Fenty beauty		4.53
FashionNova		4.46
Hennessy		4.07
UGG		3.75
NORDSTROM		3.58
Spotify Music		3.44
OLD NAVY		3.40
Beats Electronics		3.30
Dr. Martens		3.18
Urban Outfitters		3.13
Fendi		2.96
NBC		2.88
ESPN		2.86
NARS Cosmetics		2.85
shein		2.80
Philips		2.76
Marc Jacobs		2.68
Dolce & Gabbana		2.56
TOM FORD		2.46
NFL		2.39
Nickelodeon		2.34
Sneakerhead		2.34
Paramount Pictures		2.32
Christian Louboutin		2.30
SheInside		2.28
Forever 21		2.27
Kodak		2.27
Michael Kors		2.20
Los Angeles Lakers		2.18
NBA		2.16
MTV		2.13
Yves Saint Laurent		2.11
Victoria's Secret		2.10