Skinny Living
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
89,631
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 10:06:27 UTC
Genres
Biography
Driven by two acoustic guitars and heartfelt vocals from members Will Booth, Danny Hepworth, and Ryan Johnston, Skinny Living's music is a blend of haunting melodies and lyrical depth. Despite their diverse backgrounds, the band's shared passion for creating music brought them together in England, where they formed a bond that continues to define their sound. Their name symbolizes the working-class reality they come from, embodying a spirit of resilience and hope for the future.
Skinny Living stands out with 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, BRAZIL. The profile is heavily female (65%), and content lands hardest on Youtube, where posts average 3,057 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with ITV, All Saints, Morrisons, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Skinny Living a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 89,631 · Engagements 669 · Rate 0.7% Posts 206 · Views 3,057 · Avg Likes 645 · Avg Comments 53 · Avg Views 3,057 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 31% 35-44: 9% 13-17: 6% |
Largest: 18-24 (51%); next: 25-34 (31%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED KINGDOM (27%) UNITED STATES (18%) BRAZIL (4%) ROMANIA (4%) CANADA (3%) |
Top regions: UNITED KINGDOM (27%), UNITED STATES (18%), BRAZIL (4%) |
| Platform Engagement | Instagram: 477 avg likes/post · Youtube: 3,057 avg views/post | Best reach: Youtube 3,057 avg views; best engagement: Instagram 477 avg likes |
Top Brand Affinities
ITV
All Saints
Morrisons
Sainsbury's
Fred Perry
River Island
ASDA
Tate Modern
Vauxhall
boohoo
Easyjet
Costa Coffee
| Brand | Category | Score |
|---|---|---|
| ITV | 25.30 | |
| All Saints | 19.92 | |
| Morrisons | 14.68 | |
| Sainsbury's | 14.63 | |
| Fred Perry | 13.24 | |
| River Island | 12.47 | |
| ASDA | 12.14 | |
| Tate Modern | 11.58 | |
| Vauxhall | 9.73 | |
| boohoo | 9.46 | |
| Easyjet | 9.11 | |
| Costa Coffee | 8.62 | |
| MISSGUIDED | 8.59 | |
| Marks & Spencer | 8.54 | |
| Next | 8.41 | |
| Amazon Music | 7.48 | |
| ASOS | 7.39 | |
| Guinness | 7.27 | |
| Dr. Martens | 6.25 | |
| Tesco | 6.19 | |
| Topshop | 6.04 | |
| Primark | 5.80 | |
| Carlsberg | 5.74 | |
| Showtime | 5.72 | |
| Lush | 5.66 | |
| Selfridges | 5.62 | |
| Vivienne Westwood | 5.10 | |
| Baileys | 4.87 | |
| ALDI | 4.80 | |
| Ableton | 4.57 | |
| Cadbury | 4.45 | |
| Spotify Music | 4.35 | |
| BBC | 4.35 | |
| Sunnies Studios | 4.31 | |
| Urban Outfitters | 4.27 | |
| Aperol | 3.54 | |
| Estee Lauder | 3.38 | |
| Lindt | 3.35 | |
| Pull&Bear | 3.16 | |
| Harrods | 3.16 | |
| Polaroid | 3.15 | |
| Summit Entertainment | 3.07 | |
| Lollapalooza | 2.94 | |
| NBC | 2.85 | |
| MTV | 2.72 | |
| Babybump | 2.63 | |
| Geocaching | 2.59 | |
| Martini | 2.57 | |
| SoundCloud | 2.54 | |
| Gymshark | 2.42 |
Official Profiles
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LoginArtist: Skinny Living
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Skinny Living | Dingwalls | London, United Kingdom | |
| 2025-12-14 03:00 UTC | Skinny Living | WX | Wakefield, United Kingdom | |
| 2025-12-18 03:00 UTC | Skinny Living | SWG3 | Glasgow, United Kingdom | |
| 2025-12-18 03:00 UTC | Skinny Living | Warehouse, SWG3 | Glasgow, United Kingdom | |
| 2025-12-19 03:00 UTC | Skinny Living | Limelight 1 | Belfast, United Kingdom | |
| 2025-12-19 03:00 UTC | Skinny Living | Limelight | Belfast, United Kingdom | |
| 2025-12-20 03:00 UTC | Skinny Living | The Academy | Dublin, Ireland | |
| 2025-12-20 03:00 UTC | Skinny Living | Green Room, The Academy | Dublin, Ireland | |
| 2026-01-29 03:30 UTC | Skinny Living | The Crescent | York, United Kingdom | |
| 2026-01-29 03:30 UTC | Skinny Living | The Crescent Community Venue | York, United Kingdom | |
| 2026-01-30 03:30 UTC | Skinny Living | Social | Hull, United Kingdom | |
| 2026-02-02 03:30 UTC | Skinny Living | Old Fire Station | Carlisle, United Kingdom |
