Skepta Brand Affinity ranks highest Emilio Pucci at 58.12% . Very Strong. Score DMDB 71.29% | Fanbase 61.68%

Skepta — hip-hop & rap artist from GB.

With a career spanning over two decades, Emily Johnson is a versatile singer-songwriter known for her soulful vocals and introspective lyrics. Born in 1985,…

Skepta

Superstar

Country: GB | Gender: male | Artist ID: 11e81bcc-ede6-804c-bd69-a0369fe50396

Find Artist

Genres

hip-hop & rapraphip-hop/rapuk hip hopgrimehip hopeuropeanbirmingham grimeinstrumentalinstrumental grime

Influential: 71.29% Fanbase: 61.68% Trending: 76.09%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Emilio Pucci • 58.12% • Very Strong

As of 2025-09-10

5,888,674

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.29% | Fanbase 61.68% | Trending 76.09% | CAREER STAGE: SUPERSTAR

Biography

With a career spanning over two decades, Emily Johnson is a versatile singer-songwriter known for her soulful vocals and introspective lyrics. Born in 1985, she began her musical journey at a young age, honing her craft through years of performing in local venues before gaining recognition for her debut album released in 2005. Johnson's music blends elements of folk, pop, and rock, resonating with audiences worldwide.

In addition to her solo work, Johnson has collaborated with various artists and producers, expanding her artistic horizons and exploring new sounds. Her discography includes multiple studio albums and EPs, showcasing her growth as a musician and songwriter. With a dedicated fan base and critical acclaim, Emily Johnson continues to evolve as an artist, captivating listeners with her authentic and emotive performances.

Report Date: 2025-09-10

Skepta resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, POLAND. With a heavily male (83%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (328,450 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Emilio Pucci, JACQUEMUS, Jean Paul Gaultier makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Skepta score 1.96% — Moderate bucket.

Brand: Emilio PucciBrand: JACQUEMUSBrand: Jean Paul Gaultier

Followers:5,888,674

Engagements:115,630

Rate:2.0%

Posts:218

Avg Likes:113,440

Avg Comments:929

Avg Views:346,748

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,888,674 · Engagements 115,630 · Rate 2.0% Posts 218 · Views 346,748 · Avg Likes 113,440 · Avg Comments 929 · Avg Views 346,748	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 7% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 18% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED KINGDOM (28%) UNITED STATES (13%) POLAND (4%) FRANCE (4%) AUSTRALIA (4%)	Top regions: UNITED KINGDOM (28%), UNITED STATES (13%), POLAND (4%)
Platform Engagement	Instagram: 93,047 avg likes/post · Tiktok: 328,450 avg views/post · Youtube: 18,298 avg views/post	Best reach: Tiktok 328,450 avg views; best engagement: Instagram 93,047 avg likes

Top Brand Affinities

Emilio Pucci

Score: 58.12

JACQUEMUS

Score: 21.84

Jean Paul Gaultier

Score: 20.81

Palm Angels

Score: 19.85

Alexander Wang

Score: 18.72

Giuseppe Zanotti Design

Score: 17.38

Stone Island

Score: 14.44

Mixcloud

Score: 13.47

Marni

Score: 13.38

All Saints

Score: 13.23

Nasty Gal

Score: 11.69

REVOLVE

Score: 11.27

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Top Brand Affinities

Brand	Category	Score
Emilio Pucci		58.12
JACQUEMUS		21.84
Jean Paul Gaultier		20.81
Palm Angels		19.85
Alexander Wang		18.72
Giuseppe Zanotti Design		17.38
Stone Island		14.44
Mixcloud		13.47
Marni		13.38
All Saints		13.23
Nasty Gal		11.69
REVOLVE		11.27
Loewe		10.30
Selfridges		9.39
New Era		8.61
Alexander McQueen		8.59
Lanvin		8.32
Fenty beauty		8.10
River Island		7.80
Acne Studios		7.46
Maison Margiela		7.32
BALMAIN		7.28
Stüssy		7.28
Steve Madden		7.02
Coach		6.92
Nice Kicks		6.75
SoundCloud		6.43
Dsquared		6.42
Vivienne Westwood		6.32
Supreme		6.30
Champion		6.14
Carhartt		5.96
shein		5.88
Pioneer		5.88
MISSGUIDED		5.80
TOM FORD		5.49
Miu Miu		5.37
NARS Cosmetics		5.36
Marc Jacobs		5.04
boohoo		4.88
ASOS		4.62
Beats Electronics		4.61
The North Face		4.48
Dolce & Gabbana		4.47
Ableton		4.46
Moncler		4.31
Forever 21		4.14
Sneakerhead		4.11
Kodak		4.10
Jimmy Choo		3.98