Skeng

Skeng

Country: JM

Influence: 56.67% Fanbase: 32.58% Trending: 68.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

1,212,438

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 01:37:21 UTC

Genres

reggaedancehalllatinsoca

Biography

Skeng, the breakout Jamaican artist of 2021, gained widespread recognition with his hit “Gvnman shift” before collaborating with Nicki Minaj on the Billboard-charting single “Likkle Miss (Remix)”. Leading a new wave of dancehall artists, he captivates audiences with a distinctive sound and a dedicated fan base that drives his music videos to millions of views within days. With the release of his debut EP “Beast of the Era” in late 2022, Skeng further solidifies his position as a versatile and influential figure in contemporary Jamaican music, earning praise from industry heavyweight Nicki Minaj as the future of the genre.

Skeng Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Skeng maintains consistent pull among 18-24 & 25-34 audiences across JAMAICA, UNITED STATES, KENYA. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Youtube with 794,951 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Skeng score 2.09%Strong bucket.
Followers:1,212,438
Engagements:25,342
Rate:2.1%
Posts:93
Views:798,228
Avg Likes:24,491
Avg Comments:610
Avg Views:798,228

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,212,438 · Engagements 25,342 · Rate 2.1%
Posts 93 · Views 798,228 · Avg Likes 24,491 · Avg Comments 610 · Avg Views 798,228
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 34%
13-17: 8%
35-44: 4%
Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries JAMAICA (38%)
UNITED STATES (29%)
KENYA (5%)
UNITED KINGDOM (5%)
CANADA (4%)
Top regions: JAMAICA (38%), UNITED STATES (29%), KENYA (5%)
Platform Engagement Tiktok: 3,277 avg views/post · Youtube: 794,951 avg views/post Best reach: Youtube 794,951 avg views; best engagement: Youtube 24,127 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Skeng

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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