Sjava Brand Affinity ranks highest Standard Bank at 201.94% . Very Strong. Score DMDB 60.72% | Fanbase 49.64%

Sjava — pop artist from ZA.

Jabulani Hadebe, known by his stage name Sjava, is a South African artist who gained recognition for blending hip-hop, R&B, and African pop styles. Born in…

Sjava

Recognizable

Country: ZA | Gender: male | Artist ID: 11e83fe7-20e9-ea04-a37d-a0369fe50396

Find Artist

Genres

popsouth african popalternativesouth african alternativehip-hop & raphip-hop/raprapafricanafro soul

Influential: 60.72% Fanbase: 49.64% Trending: 66.26%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 201.94% • Very Strong

As of 2025-09-10

1,657,677

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.72% | Fanbase 49.64% | Trending 66.26% | CAREER STAGE: MAINSTREAM

Biography

Jabulani Hadebe, known by his stage name Sjava, is a South African artist who gained recognition for blending hip-hop, R&B, and African pop styles. Born in Bergville, he transitioned from acting to music in his thirties, achieving success with his debut album, Isina Muva, in 2016. Sjava's music, predominantly in Zulu, focuses on themes of relationships and family, showcasing the intersection of contemporary R&B and trap with traditional Zulu musical elements. His international breakthrough came with a feature on the Black Panther soundtrack in 2018, leading to a growing global following and accolades such as the Viewers' Choice award at the 2018 BET Awards.

Raised in South Africa, Sjava initially pursued a career in acting before making a mark in the music industry. Transitioning to music later in life, he made his debut as a singer with Miss Pru's hit single "Ameni" in 2016. Signed to Ambitiouz Entertainment, his debut album, Isina Muva, went gold in South Africa and earned critical acclaim, winning Best Produced Album at the South African Music Awards. Sjava's collaboration on "Seasons" for the Black Panther soundtrack further elevated his profile, leading to international recognition and a wider audience for his unique blend of musical influences.

Report Date: 2025-09-10

Sjava engages 18-24 & 25-34 audiences with repeatable results in SOUTH AFRICA, NIGERIA, UNITED STATES. The fan base skews heavily male (72%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (18,351 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Standard Bank, Woolworths, Hennessey, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sjava score 0.43% — Low bucket.

Brand: Standard BankBrand: WoolworthsBrand: Hennessey

Followers:1,657,677

Engagements:7,094

Rate:0.4%

Posts:2,482

Avg Likes:7,075

Avg Comments:85

Avg Views:18,969

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,657,677 · Engagements 7,094 · Rate 0.4% Posts 2,482 · Views 18,969 · Avg Likes 7,075 · Avg Comments 85 · Avg Views 18,969	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 44% 35-44: 6% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (44%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	SOUTH AFRICA (87%) NIGERIA (5%) UNITED STATES (4%) NAMIBIA (2%) ZIMBABWE (1%)	Top regions: SOUTH AFRICA (87%), NIGERIA (5%), UNITED STATES (4%)
Platform Engagement	Instagram: 6,241 avg likes/post · Tiktok: 618 avg views/post · Youtube: 18,351 avg views/post	Best reach: Youtube 18,351 avg views; best engagement: Instagram 6,241 avg likes

Top Brand Affinities

Standard Bank

Score: 201.94

Woolworths

Score: 55.02

Hennessey

Score: 22.54

Ellesse

Score: 18.95

Ted Baker

Score: 15.74

Champion

Score: 10.45

Colgate

Score: 8.94

Kappa

Score: 8.87

Amstel

Score: 8.84

Hennessy

Score: 8.46

Jagermeister

Score: 8.28

Herbalife

Score: 6.27

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Top Brand Affinities

Brand	Category	Score
Standard Bank		201.94
Woolworths		55.02
Hennessey		22.54
Ellesse		18.95
Ted Baker		15.74
Champion		10.45
Colgate		8.94
Kappa		8.87
Amstel		8.84
Hennessy		8.46
Jagermeister		8.28
Herbalife		6.27
Pioneer		5.95
Steve Madden		5.44
Lacoste		5.40
SoundCloud		4.22
FOREX		4.16
Nivea		3.52
Bacardi		3.40
Dr. Martens		3.33
Emporium		2.98
Avon		2.73
shein		2.68
TOM FORD		2.62
Revlon		2.51
Puma		2.47
Vans		2.42
MTV		2.40
Timberland		2.39
New Balance		2.26
Huawei		2.23
SheInside		2.21
The North Face		2.13
Zara		1.99
Sunnies Studios		1.97
Sprite		1.94
Heineken		1.93
Bentley		1.93
H&M		1.88
Beats Electronics		1.80
Nike		1.76
ASICS		1.76
FashionNova		1.75
Sneakerhead		1.75
Versace		1.65
Spotify Music		1.58
Reebok		1.57
McDonald's		1.55
Michael Kors		1.44
Adidas		1.42