Six60

Six60 — pop artist from NZ.

Hailing from New Zealand, the award-winning quintet SIX60 blends rock, reggae, funk, and pop with a twist of kiwi roots music and Maori instrumentation. Their…

Influence: 57.49% Fanbase: 41.50% Trending: 65.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 139.91% • Very Strong

As of 2025-09-09

592,904

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:43 UTC

Genres

popnz poppacific islands poppopreggaenz reggae

Biography

Hailing from New Zealand, the award-winning quintet SIX60 blends rock, reggae, funk, and pop with a twist of kiwi roots music and Maori instrumentation. Their latest music embraces traditional Maori instruments like Pūtātara, Pūkāe, Bone Kōauao, and Karanga Weka, captivating a devoted fanbase and achieving remarkable success on the charts. Their albums, including SIX60 (I. The Gold Album) and SIX60 (II. The Colours Album), have achieved multi-platinum status, with their single sales exceeding 1 million in New Zealand and global streams surpassing 200 million.

In 2018, SIX60 won “Best Group” at the NZ Music Awards and made history in 2019 by selling out Western Springs Stadium, becoming the first New Zealand act to sell 50,000 tickets to a show at the venue. Their third album, released through Epic Records, showcases their signature style on tracks like “Please Don’t Go” and “Raining,” further solidifying their place as trailblazers in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Six60 builds repeat engagement among 18-24 & 25-34 audiences throughout NEW ZEALAND, AUSTRALIA, UNITED STATES. With a female-leaning (54%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (6,706 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Air New Zealand, Virgin Australia, Vegemite point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Six60 score 0.54% — Low bucket.

Brand: Air New ZealandBrand: Virgin AustraliaBrand: Vegemite

Followers:592,904

Engagements:3,210

Rate:0.5%

Posts:970

Avg Likes:3,177

Avg Comments:100

Avg Views:7,774

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 592,904 · Engagements 3,210 · Rate 0.5% Posts 970 · Views 7,774 · Avg Likes 3,177 · Avg Comments 100 · Avg Views 7,774	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 35-44: 11% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	NEW ZEALAND (61%) AUSTRALIA (18%) UNITED STATES (7%) UNITED KINGDOM (3%) BRAZIL (1%)	Top regions: NEW ZEALAND (61%), AUSTRALIA (18%), UNITED STATES (7%)
Platform Engagement	Instagram: 2,788 avg likes/post · Tiktok: 6,706 avg views/post · Youtube: 1,068 avg views/post	Best reach: Tiktok 6,706 avg views; best engagement: Instagram 2,788 avg likes

Top Brand Affinities

Air New Zealand

Score: 139.91

Virgin Australia

Score: 47.65

Vegemite

Score: 25.90

Coles

Score: 25.31

New Line Cinema

Score: 24.62

TUI

Score: 23.40

TUI Group

Score: 23.19

Kmart

Score: 21.59

Qantas

Score: 18.00

Afterpay

Score: 15.17

Woolworths

Score: 11.58

Jim Beam

Score: 10.99

Brand	Category	Score
Air New Zealand		139.91
Virgin Australia		47.65
Vegemite		25.90
Coles		25.31
New Line Cinema		24.62
TUI		23.40
TUI Group		23.19
Kmart		21.59
Qantas		18.00
Afterpay		15.17
Woolworths		11.58
Jim Beam		10.99
Holden		10.52
Arbonne		10.48
Foot Locker		9.65
Sunnies Studios		8.62
Crossfit		6.90
Vodafone		6.66
BALMAIN		6.20
Smirnoff		5.51
McLaren		4.62
UberEATS		4.32
Billabong		4.22
Nixon		4.20
Geocaching		4.16
Coachella		3.63
Cadbury		3.43
Babybump		3.31
Lush		3.26
Showtime		3.25
Stüssy		3.15
Bacardi		3.15
Emporium		2.80
Guinness		2.77
Tinder		2.74
Mazda		2.68
Heineken		2.65
Lululemon Athletica		2.47
GoPro		2.46
Kylie Cosmetics		2.46
Under Armour		2.43
ASOS		2.38
ASICS		2.31
Airbnb		2.26
Harley-Davidson		2.24
Boeing		2.20
The Olympic Games		2.13
Tomorrowland		2.10
Ubisoft		2.08
UFC		2.02