Sister Sledge

Sister Sledge

Country: US

Influence: 63.26% Fanbase: 48.51% Trending: 70.63% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 157.04% • Very Strong

As of 2025-09-11

89,269

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 12:30:31 UTC

Genres

popdance poppost-discor&b, funk & soulquiet stormr&b/soulfunksouldiscophilly soul

Biography

Sister Sledge, the sibling vocal group known for the hit "We Are Family," achieved commercial success in the disco era with their versatile sound, covering various genres like pop-R&B, soul, funk, and disco. With the help of Nile Rodgers and Bernard Edwards of Chic, they reached mainstream fame in 1979 with their album "We Are Family," producing chart-topping hits like "He's the Greatest Dancer" and "Lost in Music." The group continued to release music throughout the following decades, collaborating with artists like Narada Michael Walden and George Duke, and achieving success with singles like "Frankie" in 1985.

Originating in North Philadelphia, Sister Sledge began their musical journey in the early '70s, performing at various events before gaining commercial success in 1971 with the release of their debut single "Time Will Tell." Over the years, the group evolved their sound and lineup, working with different producers and releasing albums like "All American Girls" and "Bet Cha Say That to All the Girls." Despite facing tragedy with the passing of member Joni Sledge in 2017, Sister Sledge has continued to honor their legacy through live performances and releases, showcasing their enduring impact on the music industry.

Sister Sledge Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Sister Sledge indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (69%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,220 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Het Concertgebouw, Mixcloud, Albert Heijn, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sister Sledge when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sister Sledge score 0.23%Low bucket.
Brand: Het ConcertgebouwBrand: MixcloudBrand: Albert Heijn
Followers:89,269
Engagements:203
Rate:0.2%
Posts:1,070
Views:1,220
Avg Likes:201
Avg Comments:12
Avg Views:1,220

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 89,269 · Engagements 203 · Rate 0.2%
Posts 1,070 · Views 1,220 · Avg Likes 201 · Avg Comments 12 · Avg Views 1,220
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 29%
35-44: 26%
18-24: 22%
45-64: 22%
Largest: 25-34 (29%); next: 35-44 (26%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (35%)
BRAZIL (11%)
UNITED KINGDOM (9%)
FRANCE (7%)
ITALY (6%)
Top regions: UNITED STATES (35%), BRAZIL (11%), UNITED KINGDOM (9%)
Platform Engagement Instagram: 159 avg likes/post · Youtube: 1,220 avg views/post Best reach: Youtube 1,220 avg views; best engagement: Instagram 159 avg likes

Top Brand Affinities

Het Concertgebouw
Score: 157.04
Mixcloud
Score: 69.94
Albert Heijn
Score: 32.57
ITV
Score: 31.40
Warner Music
Score: 25.22
MOOG
Score: 22.51
Pioneer
Score: 21.75
Live Nation
Score: 20.87
Efteling
Score: 18.15
Hema
Score: 16.85
KLM
Score: 16.82
Amstel
Score: 16.31
Brand Category Score
Het Concertgebouw 157.04
Mixcloud 69.94
Albert Heijn 32.57
ITV 31.40
Warner Music 25.22
MOOG 22.51
Pioneer 21.75
Live Nation 20.87
Efteling 18.15
Hema 16.85
KLM 16.82
Amstel 16.31
Amazon Music 14.64
Akai 12.50
Jean Paul Gaultier 11.33
Sennheiser 10.96
Ableton 10.83
Pro Tools 10.36
Sainsbury's 9.29
Vauxhall 8.92
NBC 8.31
Tate Modern 8.04
Marks & Spencer 7.76
Vivienne Westwood 7.72
Moët & Chandon 7.16
iHeartRadio Music Awards 6.46
MTV 6.32
Selfridges 6.16
SoundCloud 5.71
BBC 5.67
Spotify Music 5.62
KARL LAGERFELD 5.55
Columbia Pictures 5.39
CNN 4.92
Paramount Pictures 4.42
Beats Electronics 4.34
Warner Bros 4.29
Vogue 4.25
Hilton 4.11
Harrods 3.97
Tesco 3.93
Guinness 3.83
Campari 3.68
ESPN 3.39
Aperol 3.30
TOM FORD 3.10
Citroen 3.03
Showtime 3.03
BALMAIN 2.93
Cadbury 2.90

Official Profiles

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Artist: Sister Sledge

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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